TURTLE BEACH STRENGTHENS PRESENCE IN AUSTRALIA
Leading Gaming Headset Maker Joins Forces with eSports Organization SYF GAMING and Signs with Five Star Games as New Distribution Partner in Move to Increase Its Presence in the Australian Market
San Diego, CA – May 11, 2017 – Leading gaming headset and audio accessory company Turtle Beach Corporation (NASDAQ: HEAR) today announced two significant steps that will strengthen its presence in the Australian market. First, Turtle Beach has joined forces with SYF GAMING – an Australian professional gaming organization fielding teams across a variety of competitive games, including Counter Strike™: Global Offensive, Call of Duty®, Battlefield 1™ and StarCraft 2®. As part of the new partnership, SYF GAMING teams and players will don Turtle Beach’s professional-level ELITE PRO line of gaming audio gear tailored for today’s competitive gaming athletes. Additionally, Turtle Beach is proud to announce a new Australian distribution partner in Five Star Games. Effective immediately, Five Star Games is working directly with Turtle Beach to expand the company’s overall reach in the Australian market.
“Growing and expanding our business in int’l markets is a key goal for us this year, and our new partnerships with SYF GAMING and Five Star Games are two major steps for achieving this in the Australian market,” said Juergen Stark, CEO, Turtle Beach Corporation. “eSports is growing rapidly in Australia, and we’re excited to have SYF GAMING join-up with us because they recognize the competitive value of using the best gaming audio gear available. And via our new relationship with Five Star Games, we’re further expanding our ability to bring Turtle Beach’s best-in-class gaming headsets and audio products to a wider audience of Australian gamers.”
“We decided early-on that our organization would only ever partner with businesses that share our value and passion for gaming, so we’re very excited to start our journey with Turtle Beach, which we see as a massive step for Australian eSports, and one that will capture and drive additional attention of competitive gamers and spectators in the Oceanic gaming scene,” said Mackenzie Lund, Head Business Manager, SYF GAMING. “We’re always looking for new ways to provide a better experience for our teams and fans, and with such a well-known brand like Turtle Beach backing us, and their ELITE PRO gear in our arsenal, we now have the highest quality headsets as well as an enormous range of gaming audio solutions for our organization to capitalize on.”
“The experienced team at Five Star Games are ecstatic to be partners with Turtle Beach – the world’s premiere gaming headset brand,” said Tom Dekker, General Manager, Five Star Games. “Through our strong retail partnerships and an exceptional product portfolio, we look forward to strengthening Turtle Beach’s presence and growing the category in the Australian market.”
SYF GAMING will be competing in the Call of Duty® World League Sydney Open 2, Presented by PS4™, hosted at the ESL Sydney Studio and taking place this coming weekend, May 12-14, 2017. This event follows the extremely successful Sydney Open 1 event and will host the Asia-Pacific region’s most elite Call of Duty®: Infinite Warfare teams as they once again compete for a first place prize of 10,000 CWL Pro Points and the lion’s share of a $30,000 prize pool. For more information and for tickets to watch SYF GAMING compete, visit the ESL Australia website.
The TURTLE BEACH® ELITE PRO is the first gaming headset designed from the ground-up for today’s generation of eSports athletes and hardcore gamers. The ELITE PRO’s large 50mm Nanoclear™ over-ear speakers deliver more efficient, crisper audio with less distortion for a game changing sound experience, while the Pro Gaming Microphone with TruSpeak™ Technology provides crystal clear chat so your commands are always heard. The ELITE PRO also features Turtle Beach’s unique ComforTec™ Fit System – a revolutionary adjustment system for truly personalized comfort, including AeroFit™ Ear Cushions – where groundbreaking material technologies combine to deliver cooling comfort as well as passive noise isolation and deeper bass response, and the patented ProSpecs™ Glasses Relief System – alleviating ear cushion pressure for gamers who wear glasses.