Press Releases


London – England, February 9 – It’s that time of year again when SEGA® scoffs at the pomp and pretence of Valentine’s Day, and asks gamers everywhere to Make War Not Love!

In the ultimate multi-community face off, Make War Not Love 4: The Aftermath features SEGA’s biggest roster of combatants to date as the Dawn of War™ II, Company of Heroes™ II, Total War™: WARHAMMER® and Endless Legend™ communities go head to head in all-out war. The Spoils? A pile of Free DLC content for each title.

The winner depends very much on the performance of the respective faction champions and their communities in a series of no-holds-barred challenges with a wealth of prizes up for grabs from the 16th – 19th February.

To get involved in Make War Not Love 4: The Aftermath, all you need to do is visit from today, sign up, and pick your faction.

Every contribution you make to your chosen cause will influence its overall score and increase your faction’s chances of unlocking exclusive prizes. On February 14, MWNL day, voting will open for the first challenge and voters will be able to select the title that the faction leaders will play when MWNL gets underway on February 16.

Three more challenges will follow throughout 16th – 19th February, so be sure to stay tuned, as if your faction leader does well, you’ll win free stuff!

The Challenges:

February 16 – SEGA vs Faction: Voters will decide which SEGA game the community manager from each faction will go head to head with a SEGA champion in. Winning the bout will earn the faction 50 points and…

  • SEGA prize bundle 1: Company of Heroes 2: Southern Fronts™ DLC, plus a mystery Mega Drive™ game

February 17 – Art Attack: For this challenge, each faction will create their own piece of MWNL inspired artwork to share on SEGA’s Facebook channel and Points go to the piece of art you, and we here at SEGA, like the most, along with…

  • SEGA prize bundle 2: Warhammer® 40,000®: Dawn of War 2: Retribution – Ultramarines faction pack, plus mystery Mega Drive game

February 18 – Stream if you wanna go faster: The factions will run their own live-stream segments for their respective game, with views and community engagement determining where the points go this round. To the victor…

  • SEGA prize bundle 3: Endless Legend: Echoes of Auriga, plus mystery Mega Drive game

February 19 – SEGA Showdown: The final round will see the two highest scoring factions enter a duel, playing each other’s games live at the PC Gamer Weekender within the SEGA Zone at Kensington Olympia. The winner of the round will secure the last batch of points for their side, and…

  • SEGA prize bundle 4: Blood Pack DLC for all relevant Total War titles, plus mystery Mega Drive game

The winner of this day will also be crowned Make War Not Love 4: The Aftermath champion, and unlock some very special game content for their factions’ title.

In addition to all these great freebies, the following titles will be on-sale for the duration of the promotion, on Steam:

  • Total War: WARHAMMER – 33% off
  • Endless Legend – 75% off
  • Dawn of War franchise – 80% off
  • Company of Heroes franchise – 75% off
  • Crazy Taxi™, Jet Set Radio™, SEGA Bass Fishing™, Sonic and All Star Racing Transformed™ – 75% off

For more information about Make War Not Love 4: The Aftermath and to sign up, log on to Be sure to follow our social channels to get involved in all the inter-faction trash talking on Facebook and Twitter.

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s website is located at

About Amplitude Studios SAS

Amplitude is an independent team of experienced video game lovers (and developers) with a single goal: Create the best strategy games with the players’ help! Based in Paris, the studio boasts an international team that has worked all over the world on major AAA titles. Since Amplitude’s creation in 2011, the studio has released Endless Space, Dungeon of the Endless and Endless Legend, all critically acclaimed. A pioneer in its working method, while developing its first game Amplitude launched an open crowdsourced development process called “GAMES2GETHER.” This platform enables the community to participate in the creation of a video game from the early stages of development. Today, this methodology enables the studio to fulfil the expectations of its players while earning international recognition for the quality of its productions. Read more at

About Relic Entertainment

Relic Entertainment™ is the award-winning development studio behind critically-acclaimed franchises including Warhammer 40:000: Dawn of War, Company of Heroes, and more. Since its inception in 1997, Relic has produced a rich catalogue of genre-defining real-time strategy titles and continues to innovate today as a SEGA-owned studio. Relic is located in Vancouver, Canada. Learn more at

About Creative Assembly

Founded in 1987, Creative Assembly is one of the UK’s most successful and established game studios. Creator of the multi award-winning Total War strategy series, the studio has received numerous press, industry and consumer accolades, including BAFTAs and the Develop Industry Excellence awards.  Home to over 300 highly talented developers and counting, the studio continues to expand to cover a variety of triple-A console, PC and mobile projects. Creative Assembly’s website is located at

About Games Workshop®

Games Workshop® Group PLC is based in Nottingham, UK. Games Workshop designs, manufactures, retails, and distributes its range of Warhammer® and Warhammer® 40,000® games, miniature soldiers, novels and model kits through more than 400 of its own hobby centres, the internet and independent retail channels in more than 50 countries worldwide. More information about Games Workshop can be found at and further details about all of Games Workshop’s licensees and their products are at

© Copyright Games Workshop Limited 2015. Warhammer, the Warhammer logo, GW, Games Workshop, The Game of Fantasy Battles, the twin-tailed comet logo, and all associated logos, illustrations, images, names, creatures, races, vehicles, locations, weapons, characters, and the distinctive likeness thereof, are either ® or TM, and/or © Games Workshop Limited, variably registered around the world, and used under licence. All Rights Reserved to their respective owners.

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