POKÉMON CONTINUES ITS 20-YEAR CELEBRATION WITH ’90s-THEMED WEBSITE
Retro Web Design Timed to the Release of the Pokémon Trading Card Game: XY—Evolutions Expansion
“The Pokémon brand launched in the ’90s with the introduction of the first video games and quickly became a global sensation,” said J.C. Smith, director of consumer marketing at The Pokémon Company International. “As we celebrate our 20th year and introduce the Pokémon TCG: XY—Evolutions expansion, this promotional website was an extremely fun project to develop for our fans. They’ll love learning about the Trading Card Game while exploring web design from the decade in which the cards were introduced.”
The Pokémon TCG: XY—Evolutions expansion restores the very first Pokémon trading cards to glory, with classic cards reinvented for a new generation of Trainers.XY—Evolutions includes more than 100 cards; 12 new Pokémon-EX, including five Mega Evolution Pokémon; and four new Pokémon BREAK. Booster packs and two theme decks—Pikachu Power and Mewtwo Mayhem—are available at participating stores and hobby shops in the UK from the 2nd November 2016. The complete XY—Evolutions expansion is also available to play in the Pokémon Trading Card Game Online beginning today.
Fans can visit the retro website at the following link: http://xy12.pokemontcgxy.com/en-gb/
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com .