J!NX Launches New Line of Officially Licensed Apparel Featuring Pro Esports Team Echo Fox
SAN DIEGO — Nov. 22, 2016 — Jinx Inc. (stylized J!NX) has released an original collection of officially licensed apparel and accessories featuring Echo Fox, the breakout professional esports organization founded by three-time NBA Champion Rick Fox with Jace Hall serving as the CEO.
Adorned with the team’s distinctive logo and signature burnt orange hue, the first set of shirts, hoodies and hats from J!NX’s Echo Fox label are available online now at JINX.com. Additional items, including performance-wear jerseys and shorts, will roll out over the coming season, spring 2017.
J!NX’s partnership with Echo Fox arrives on the heels of the unveiling of J!NX Pro, a new line of high-quality apparel dedicated to players and fans of hardcore competitive gaming. These new offerings are representative of J!NX’s ongoing efforts to speak to the unique personality of esports culture with fashion-forward styles and materials on par with those of mainstream sports.
J!NX, a leader in gaming products, currently produces apparel, toys and accessories for some of the world’s largest video game licenses. Complete with an in-house J!NX brand, the company has been rapidly expanding in the gaming market since being founded in 1999.
About Echo Fox
Echo Fox is a premier esports franchise focused on advancing the best athletes in the world. Boasting a mixture of veterans and new talent, the franchise is making moves on the digital playing field. Echo Fox teams compete in League of Legends, Counter Strike Global Offensive, Street Fighter, H1Z1 and Call of Duty. Originally founded in December 2015, avid gamer and three-time NBA champion Rick Fox leads Echo Fox with former Warner Bros. Interactive executive, Jace Hall serving as CEO of the organization.