Xbox’s Major Nelson to Provide PAX Australia 2016 Keynote

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Xbox’s Major Nelson to Provide PAX Australia 2016 Keynote

MELBOURNE – 7 July 2016 – Industry icon Major Nelson (aka Larry Hyrb) will deliver the opening keynote at PAX Australia 2016.

An Emmy Award-winning Director of Programming for Xbox Live, Larry has been instrumental in the development of Xbox platforms and Xbox LIVE since 2003. He runs the long running and popular weekly podcast “Major Nelson Radio,” hosts and handles interviews for many major gaming events and launches, and provides an inside look at operations at Microsoft’s Xbox division.

The PAX series of shows (West, East, South and Australia) represent some of the largest gaming festivals in the world, with each event drawing tens of thousands of attendees. Connecting the world’s leading video and tabletop game makers with their most avid and influential fans, the shows also focus on the cultural aspects of gaming with panels, concerts, tournaments and freeplay areas.

The 2016 show is expected to be the largest yet, as PAX Aus continues its exponential growth.

“As the embodiment of Xbox and Xbox Live, Major Nelson has seen it all,” said Jerry Holkins, co-founder, Penny Arcade. “I will be there with everyone else when the show kicks off, ready to absorb his wisdom.”

PAX Aus will be held at the Melbourne Convention and Exhibition Centre from 4-6 November, 2016 and is organised by ReedPOP in conjunction with Penny Arcade

Badges for PAX Aus are still available and can be purchased online at Single day badges cost $60 AUD, and three day passes are $160.

Working journalists as well as YouTube and Twitch content creators who are interested in attending PAX Aus to create coverage of the event and exhibitors can register for a media pass here:

For further information, visit or follow PAX Australia updates via Twitter, Facebook, Instagram.


PAX or Penny Arcade Expo ( is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010 and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013.


Penny Arcade ( is a web comic focused on video games and video game culture, written by Jerry Holkins and illustrated by Mike Krahulik. With over 3.5 million readers, it is the most popular and longest running gaming web comic online. Penny Arcade is also responsible for the Child’s Play Charity, the Penny Arcade gaming expos (PAX) in Seattle, Boston, San Antonio and Melbourne, multiple videogames based on the brand, and multiple online video series.


ReedPOP ( is the largest producer of pop culture events in the world, a full-service boutique team that has the backing and muscle of a major international events organization. ReedPOP runs events such as New York Comic Con, Chicago Comic & Entertainment Expo, Star Wars Celebration, Oz Comic-Con, Paris Comic Con, PAX Prime, PAX East, PAX South, Comic Con India, and more.

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