Nordic Games, Pop Up Gaming, and Technicolor Join Entertainment Software Association Newest members diversify video game and interactive technology portfolio

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Nordic Games, Pop Up Gaming, and Technicolor Join Entertainment Software Association
Newest members diversify video game and interactive technology portfolio

Washington, D.C. – July 21, 2016 – The Entertainment Software Association (ESA) today announced that Nordic Games, Pop Up Gaming (PUG), and Technicolor have joined the U.S. video game industry trade group, bringing its membership to 36 companies and adding a wealth of experience in virtual reality, game development and advanced video services.

“Our newest members exemplify our creative and dynamic industry,” said Michael D. Gallagher, president and CEO of ESA. “Nordic Games, Pop Up Gaming and Technicolor will bring additional expertise and insights into the ways games drive innovation and engagement, not only in entertainment software, but across sectors. We look forward to working with these proven leaders to inform technology and video game policy, and continue to propel our industry forward.”

Nordic Games, based in Vienna, Austria, is a videogame publisher with an extensive portfolio across all platforms. Some of Nordic’s prime in-house IPs are Darksiders, MX vs. ATV, Red Faction, Titan Quest, The Guild, SpellForce and numerous others. Nordic Games continues to expand its catalog and global footprint, catering to casual and core game players with upcoming releases including We Sing, Battle Chasers: Nightwar, ELEX, SpellForce 3, The Guild III, and more.

“The ESA has done a terrific job of assembling game industry leaders and the companies they represent in an effort to continuously shape and promote the video and computer game industry,” said Lars Wingefors, CEO, Nordic Games. “As an ESA member, Nordic Games looks forward to contributing to important policy issues, as well as driving growth for our ever-expanding industry.”

Pop Up Gaming is a unique live interactive experience marrying social interaction with immersive virtual reality into “theatrical gaming.” Part video game, part live stage show, Pop Up Gaming inspires people to learn the wonders of virtual reality through experiencing it firsthand. The unprecedented merger of video games and stage show seeks to push the interactive industry further than it has ever been.

“This is an exciting time to be a part of the video game industry,” said Harrison Goodbinder, president of PUG. “Emerging technologies like virtual and augmented realities are transforming the entertainment software landscape. As a member of ESA, we look forward to lending our voice to help shape this evolution. And, with the help of the public, we want to expand the perceptions of video games and theater. Please visit our website to see how you can help.”

Technicolor is a worldwide creative technology company with creative talent and acclaimed experts who develop standard-setting technologies, create awe-inspiring moments and deliver compelling entertainment experiences.  Technicolor Games focuses on the creative needs for the gaming industry. They have collaborated with the top game developers in the world on countless projects and their work can be seen in many of the most regarded games out there, including recent releases FIFA 16, Call of Duty: Black Ops III, and EA Sports UFC 2.

“As a new member of ESA, we look forward to collaborating with current members to promote the continued growth and expansion of the computer and video game industry,” explains Robert Winthrop, Head of Animation and Games, Technicolor.

ESA offers a wide range of services to interactive entertainment software publishers, including conducting business and consumer research, providing legal and policy analysis and advocacy on First Amendment, intellectual property and technology/e-commerce issues, managing a global content protection program, owning and operating E3 and representing video game industry interests in federal and state government relations. For more information, visit ESA’s website or follow us on Twitter at @RichatESA or @ESAGovAffairs.

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