HYPERX AND ALIENWARE PARTNER TO SUPERCHARGE GAMING

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HYPERX AND ALIENWARE PARTNER TO SUPERCHARGE GAMING

Alienware Aurora Desktop PC Configured and Optimized with HyperX FURY DDR4 XMP Memory for Maximum Performance

100-Percent Tested and Guaranteed Compatibility


Fountain Valley, CA – June 16, 2016 HyperX®, a division of Kingston® Technology Company, Inc., the independent world leader in memory products, today announced a partnership with the ultimate gaming system provider Alienware. HyperX will be the exclusive memory upgrade partner for their newly launched Alienware Aurora mid-tower desktop PCs. Designed to deliver maximum performance, Alienware Aurora offers gamers an ultra-wide variety of upgrade options including a stylish DRAM upgrade to HyperX FURY DDR4 XMP memory for higher performance and great looks.

HyperX FURY DDR4 memory features Intel® XMP-ready profiles optimized for Alienware Aurora and is 100-percent tested and guaranteed compatible. Users who upgrade to FURY memory will be able to choose between two XMP profiles with speeds up to 2400MHz for faster speeds and lower latencies. This provides a great option for gamers to increase their system performance from the factory default when equipped with a 6th Generation Intel® Core™ unlocked processor.

HyperX system memory powers over 30 professional eSports teams and is utilized in large scale global tournaments such as IEM, ESL One, DreamHack, among others. It is the memory of choice among enthusiasts, gamers and eSports professionals. This trust is due, in part, to HyperX memory, such as FURY DDR4 XMP, being backed by legendary support and reliability. This collective experience and pedigree of over a decade of designing memory for enthusiasts has made HyperX uniquely positioned to join together with Alienware to now unleash the ultimate gaming PC’s power.

“Everything we do at Alienware is tailored around making each gamer’s experience with our systems the best it can be. That means we need to prioritize performance to ensure gameplay and everyday-use runs as intended by our partners. Our partnership with HyperX is all about delivering powerful and reliable memory maximize gaming and everyday performance,” said Joe Olmsted, director of product management, Alienware.

“As the world’s largest gaming hardware brand, the collaboration of technologies between HyperX and Alienware into ultimate gaming machines means we can push the envelope together and further define enthusiast gaming,” said Lawrence Yang, global business manager, HyperX.

HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, headsets and mouse pads. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including Brasil Game Show, China Joy, DreamHack, ESL One and PAX.

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