FUTUREPLAY GAMES RELEASES CITY-BUILDING IDLE SWIPER BUILD AWAY! ON iOS AND ANDROID
Successor to Debut Hit Farm Away! Partners With Esports Team Astralis for Special In-Game Content
HELSINKI – June 9, 2016 – Futureplay Games has launched Build Away!, a new idle swiper play experience for iOS and Android devices. Set in an engaging city-building world, Build Away! is a fresh, casual evolution of the swipe-and-tap fun established in Futureplay’s original hit mobile title, Farm Away!
“We founded Futureplay on the concept that ad-boosted progression, which we coined ‘view-to-play,’ is the next wave in mobile gaming,” said Jami Laes, CEO and co-founder of Futureplay. “That wave is rolling in now, and we feel fast and elegant idle games are perfectly designed to ride it. Build Away! is an energetic take on city-building games created with player friendliness in mind from the ground up.”
Build Away! lets players craft their own metropolises by constructing and evolving homes, businesses and more. Balance real estate upgrades with power infrastructure to maximize profits and speed up rewards as the city skyrockets, and discover hundreds of blueprints to unlock common, special, rare and legendary buildings. Players can even help their friends’ cities thrive by sharing in-game bonuses and gifts.
Futureplay has also partnered with professional esports organization Astralis to make the team’s headquarters available as a legendary structure in Build Away!, creating a bridge between the enthusiastic worlds of casual and competitive gamers.
Build Away! is free to download with in-app purchases on select smartphones and tablets today via the App Store and Google Play. Visit www.buildawaygame.com, and discover more!
About Futureplay Games
Futureplay was founded in 2015 by a group of professionals with over 60 years of total experience in the gaming industry from companies such as Electronic Arts, Playfish, Rovio, Remedy, Boomlagoon and Reaktor. The studio coined the term “view-to-play” as one of the first companies to focus on rewarded video. Futureplay’s 2015 debut release – Farm Away! – introduced the gaming world to innovative idle swiping games. Great gameplay and ads done right can be great, you will see – just follow us.
Established in January 2016, Astralis is a leading esports organization with one of the world’s best Counter-Strike: Global Offensive teams. The organization is the first ever to be co-owned by players in the esports industry, and has received investments from Sunstone Capital and former Podio CEO Tommy Ahlers.