Activision Blizzard Studios Expands Pioneering Skylanders Franchise Into Television

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Activision Blizzard Studios Expands Pioneering Skylanders Franchise Into Television 

New Animated Television Series “Skylanders Academy” to Debut on Netflix 


Sydney, Australia. 17th June 2016. – Activision Blizzard, Inc. (Nasdaq: ATVI) announced that “Skylanders Academy”, the first production by Activision Blizzard Studios—its newly-created television and film studio—will premiere in Spring 2016 on Netflix, the world’s leading internet television network.

“Over the last five years, millions of families around the world have welcomed Skylanders characters into their homes. Now, they’ll be able to watch their favourite characters come to life on Netflix,” said Bobby Kotick, Chief Executive Officer of Activision Blizzard. “We couldn’t have found a better home for ‘Skylanders Academy’ and look forward to sharing our extraordinary characters with Netflix audiences around the world.”

The series follows the heroic adventures of the Skylanders team, a group of heroes with unique elemental skills and personalities who travel the vast Skylands universe, protecting it from evil-doers and showing the next wave of Academy cadets how to do things the “Skylander way”. Created by Toys For Bob, the $3 billion Skylanders franchise has sold through more than 250 million toys since pioneering the toys-to-life category in 2011, and earlier this month Activision revealed Skylanders Imaginators, the latest innovation in the franchise.

“‘Skylanders Academy’ gives us the opportunity to approach narrative storytelling with the same level of quality and excellence that millions of Skylanders fans have come to expect from the game,” said Activision Blizzard Studios Co-President Stacey Sher. “We’re inspired by our fans’ excitement for these characters and have worked hard to bring these characters to life with stories our fans will love.”

Activision Blizzard launched its studio last year to create original content based on the company’s intellectual property, and “Skylanders Academy” is the first production by Sher and studio Co-President Nick van Dyk. The two-season Netflix partnership is another important step in Activision Blizzard’s strategy of enhancing its franchises and broadening their appeal.

Produced under the supervision of showrunner Eric Rogers (“Futurama”), “Skylanders Academy” features the voices of Justin Long (“Alvin and the Chipmunks,” “Ask Me Anything”) as Spyro, Ashley Tisdale (“Phineas and Ferb,” “High School Musical”) as Stealth Elf, Jonathan Banks (“Breaking Bad,” “Better Call Saul”) as Eruptor and Norm MacDonald (“Saturday Night Live”) as Glumshanks. Additional voice talent includes The Diamond Minecart, Susan Sarandon, Daniel Wu, Parker Posey, James Hetfield, Catherine O’Hara, Bobcat Goldthwait, Chris Diamantopoulos, Jonny Rees, Harland Williams and Richard Horvitz.

Sher and van Dyk are joined by Sander Schwartz, the Emmy award-winning producer of animated hits including “The Batman,” “The Aquabats! Super Show!” and “Justice League: The New Frontier,” as the show’s executive producers. “Skylanders Academy” is animated by the internationally acclaimed TeamTO studio in France.

“Activision Blizzard Studios’ enviable mission is to work with our extraordinary portfolio of franchise intellectual property and bring it to broader audiences on new platforms,” said van Dyk. “We’re excited to reach this strategic partnership and for the future of ‘Skylanders Academy.’”

For the latest on news and announcements from Netflix, please see the Netflix Media Centre.


About Activision Blizzard

Activision Blizzard, Inc., a member of the S&P 500, is the world’s most successful standalone interactive entertainment company. We delight over 500 million monthly active users around the world through franchises including Activision’s Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment’s World of Warcraft®, StarCraft®, Diablo® and Hearthstone®: Heroes of Warcraft™, and King’s Candy Crush®, Pet Rescue® and Farm Heroes®. The company is one of the Fortune “100 Best Companies To Work For®.” Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world, and its games are played in 196 countries. More information about Activision Blizzard and its products can be found on the company’s website, www.activisionblizzard.com.

[Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard, Activision Blizzard Studios and Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of “Skylanders Academy,” are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Blizzard, Activision Blizzard Studios and Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Blizzard, Activision Blizzard Studios and Activision Publishing as of the date of this release, and neither Activision Blizzard, Activision Blizzard Studios and Activision Publishing assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.]

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