SYDNEY, Australia—May 18, 2016—When the credits roll in the theatre, a new adventure awaits at home—Blizzard Entertainment and HOYTS today announced an epic promotion that gives moviegoers a chance to continue the journey they began in Legendary Pictures’ Warcraft® movie. In celebration of the film’s June 16 Australian and New Zealand theatrical release, anyone who buys a ticket to see Warcraft at participating HOYTS cinema locations in Australia and New Zealand will receive a free digital copy of World of Warcraft®†—the acclaimed massively multiplayer online role-playing game played by millions of people worldwide.
“A whole new audience will experience the war between the Alliance and the Horde when the Warcraft movie hits theaters,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re excited to give HOYTS moviegoers a chance to participate in that conflict firsthand and explore Azeroth for themselves after seeing it on the big screen.”
In addition, World of Warcraft players around the globe can celebrate the movie’s release by customising their in-game weapons with four movie-inspired looks, including the ornate sword and shield carried by soldiers of the Alliance, a massive and menacing Horde axe, and the staff of the fel-twisted orc warlock Gul’dan. Players who log in to the game between May 25 and August 1 will automatically receive this free set of cosmetic gear to permanently add to their collection.
Find out more about World of Warcraft and this promotion at www.warcraft.com/movie.
For World of Warcraft screenshots, videos, and other media, visit the Blizzard Entertainment press site at http://blizzard.gamespress.com/world-of-warcraft.
†To receive digital World of Warcraft game code, purchase a ticket at participating HOYTS cinemas locations in Australia and New Zealand starting June 16, 2016 (while supplies last). Digital game code expires August 1, 2016.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes nineteen #1 games* and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
*Sales and/or downloads. Based on internal company records and reports from key distribution partners.
About the Warcraft Movie
Legendary’s Warcraft is a 3D epic adventure of world-colliding conflict based upon Blizzard Entertainment’s globally renowned universe. Directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Duncan Jones, the film is a Legendary Pictures, Blizzard Entertainment, and Atlas Entertainment production. The producers are Charles Roven, Thomas Tull, Jon Jashni, Alex Gartner, and Stuart Fenegan. Jillian Share, Brent O’Connor, Michael Morhaime, and Paul Sams serve as executive producers. Rob Pardo, Chris Metzen, Nick Carpenter, and Rebecca Steel Roven co-produce. The film will be released in 3D by Universal Pictures on Friday, June 16, 2016.
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media), and comics (Legendary Comics) divisions dedicated to owning, producing, and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand that consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realised grosses of more than $12 billion worldwide at the box office. To learn more visit: www.legendary.com.
From its 1909 inception, HOYTS has gone on to become one of the world’s leading entertainment companies – boasting over 400 screens and more than 75,000 seats across its network. Today, HOYTS is the largest single-brand movie exhibitor in Australia and New Zealand.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about World of Warcraft, including with respect to its features and gameplay, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.