SKYLANDERS BRINGS MOBILE CARD BATTLING TO LIFE IN AN ALL-NEW WAY STARTING TODAY WITH SKYLANDERS BATTLECAST

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SKYLANDERS BRINGS MOBILE CARD BATTLING TO LIFE  IN AN ALL-NEW WAY STARTING TODAY WITH SKYLANDERS BATTLECAST

Skylanders Battlecast Lets Fans and Card Collection Enthusiasts Alike Try their Hand at Mastering Strategic Card Combinations to Achieve Legendary Status!

Sydney, Australia. – April 15, 2016 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is ushering in a new way for Skylanders® fans and card collection enthusiasts to play with the launch of Skylanders® Battlecast. Based on Activision’s award-winning Skylanders franchise, Skylanders Battlecast is a new, free-to-play mobile card game where players build their ultimate deck of cards, master strategic card combinations and use them in never before seen battles! Starting today, players in Australia and New Zealand can head to retail stores to purchase physical card packs to begin their epic journey to become a champion of Skylands. Skylanders Battlecast will be available later this autumn in North America and Europe.

In Skylanders Battlecast, players simply download the game from their mobile app store and can begin their quest to become the ultimate Battlecaster. Fans have the option of battling in single player campaign mode to defeat Kaos and save Skylands from his legion of evil or jumping into player vs. player (PvP) combat to truly test their skills against other players from around the globe.

To enhance gameplay, players can purchase Booster Packs and Battle Packs from local retailers or digitally from the game. The special card packs bring Skylanders Battlecast cards to life in a magical way as players scan their physical cards with their mobile devices to watch cards spring to life through best-in-class augmented reality. Amplifying the experience, the game also allows players to add cards to an in-game digital spell book. By collecting more cards, players will have more pieces to customize their deck for battle!  “We expect Skylanders Battlecast to excite mobile card game players by offering not only a collectible experience but also augmented reality, PvP and an exciting single-player campaign,” says Josh Taub, senior vice president, product management, Activision Publishing. “This is another example of how we are innovating the Skylanders franchise and providing a variety of fun new ways for fans to explore the brand.”

Activision assembled a team of experts across video game design, physical card game design, pro card players and top card artists to develop Skylanders Battlecast. Unlike traditional trading card and mobile battle games, Skylanders Battlecast offer fans impressive graphical fidelity in the form of a 3D-rendered gameplay experience that is incredibly fun and highly strategic.  Players can collect more than 300 Character, Spell, Gear and Relic cards, including foil variants, to fight their way through more than 60 missions across eight elemental islands. The more challenges completed within each mission, the more rewards are earned.

Skylanders Battlecast will be available via the App Store, Google Play and the Amazon Appstore. Skylanders Battlecast Battle packs featuring 22 cards will be available at all major retailers for the suggested retail price of $14.95 AUD/ $16.95 NZD and the Skylanders Booster pack, which will include a random selection of eight cards, will retail for the suggested price of $6.95 AUD/ $7.95 NZD.

About the Skylanders® Franchise

The award-winning, $3 billion Skylanders franchise has sold through more than 250 million toys1 since pioneering the toys-to-life category in 2011 with the debut of Skylanders® Spyro’s Adventure. The game originated a play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In 2012, Skylanders® Giants further evolved the genre and added LightCore® characters to the collection of interaction figures.  Skylanders® SWAP Force, which launched in 2013, introduced an all new play pattern – swapability. In 2014, Skylanders® Trap Team reversed the magic of bringing toys to life by allowing players to pull characters out of the digital world into the physical world and became the number 1 kids’ console game globally2. Skylanders® SuperChargers launched on September 20, 2015 and expands upon the franchise’s signature gameplay to introduce vehicles-to-life for the first time.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company’s website, www.activision.com or by following @Activision.

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Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release dates of Skylanders Battlecast are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2016 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS BATTLECAST, SKYLANDERS SUPERCHARGERS, SKYLANDERS TRAP TEAM, SKYLANDERS SWAP FORCE, SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO’S ADVENTURE and ACTIVISION are trademarks of Activision Publishing, Inc.

¹The NPD Group, GfK Chart-Track, Activision Blizzard internal estimates, including toys and accessories

2According to The NPD Group, GfK Chart-Track and Activision Blizzard internal estimates, including toys and accessories.

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