Disney and Hipster Whale Officially Launch Disney Crossy Road Game for Mobile Devices

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Disney and Hipster Whale Officially Launch Disney Crossy Road Game for Mobile Devices

Based on the Massively Successful Crossy Road Game, Featuring 9 Unique Disney and Pixar Worlds

MELBOURNE, AUST., April 8, 2016 – Disney and Hipster Whale today launched Disney Crossy Road for mobile devices, an 8-bit endless arcade hopper that challenges players to cross the road with their favourite Disney figurines for as long as they can. Based on the original Crossy Road game from Australian studio Hipster Whale, which has been downloaded more than 120 million times to date, Disney Crossy Road lets players hop through nine different Disney and Pixar-themed 8-bit worlds including: Toy Story, Zootopia, The Lion King, The Haunted Mansion, Tangled and more.

In Disney Crossy Road, players tap and swipe their way to a record-setting number of steps while dodging unexpected obstacles. Players can collect more than 100 Disney and Pixar figurines along the way, including Mickey Mouse, Donald Duck, Buzz Lightyear, Rapunzel, Mufasa, Sadness, Wreck-It Ralph, Madame Leota, and many other favourites.

“Disney Crossy Road brings together some of Disney’s most popular characters with one of the world’s most popular mobile games,” said Chris Heatherly, SVP & GM, Disney Interactive Games, Disney Consumer Products and Interactive Media. “We’ve worked closely with the team at Hipster Whale to come up with some fun new twists on the original game to make it uniquely Disney Crossy Road.”

Each of the nine Disney and Pixar worlds in Disney Crossy Road have themed gameplay challenges and mechanics that are built to reflect their unique world, as well as 8-bit versions of hit Disney and Pixar tunes like “You’ve Got a Friend in Me” and “I Just Can’t Wait to be King”. For example:

  • The Haunted Mansion: As players cross through the interior of The Haunted Mansion, they’ll experience authentic sound effects and audio from the Disneyland Park attraction. Along with trying to cross the road for as long as possible, players will be challenged to find candelabras throughout the world to keep it from going dark and avoid armor that will get in their way.
  • Inside Out: Players will find themselves in Riley’s Long Term Memory, where they are challenged to collect ‘Memory Spheres’ and drop them into ‘Memory Collectors’ to earn extra points as they play. They’ll hop across clouds, while avoiding falling into the pit of old memories. If players take too long, they will be sucked up by a memory collector tube.
  • Wreck-It Ralph: While hopping through Walt Disney Animation Studio’s Wreck-It Ralph’s world of Sugar Rush, players can collect candy to earn extra points and increase their hop multiplier. If players use a rare of epic figurine, they’ll discover cherries on the map that will supercharge them, allowing them to interact with obstacles for extra points. If players take too long, they’ll be swooped away by a Candy Cybug.

Disney Crossy Road is now available for free with in-app purchases on the App Store, Google Play Store, Windows Store and Amazon Appstore.

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About Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

About Hipster Whale

Hipster Whale is an Australian studio founded in 2014 by Matthew Hall and Andrew Sum. Crossy Road, the worldwide smash hit with over 120 million downloads was the duo’s first game together.  The quirky “endless arcade hopper” was awarded an Apple Design Award in 2015.

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