ArcticPlay Studios Launches Media Platform for Brands Inside New Arcade Game – Hoodrip Skateboarding, Now Available as ‘Free to Play Forever’ On Google Play and the App Store
World’s Largest Skateboarding Media, TransWorld SKATEboarding, and Lifestyle Retailers, Active Ride Shop and SkateDeluxe, Partner With ArcticPlay to Provide Real-World Clothes and Accessories as In-Game Prizes
Helsinki, Finland – March 3, 2016 – Finnish game developer ArcticPlay Studios announced today its ‘free to play forever’ debut title Hoodrip Skateboarding is now available globally on Google Play and the App Store. The game, created in cooperation with TransWorld SKATEboarding, introduces a completely new business model in mobile gaming by allowing players to win real, brand name lifestyle gear from retailers, Active Ride Shop and SkateDeluxe, as well as access the stores’ online web shops to purchase items seen in-game.
In Hoodrip Skateboarding players can explore over 30 of Brooklyn’s legendary skate spots, decorated with amazing street art from popular graffiti artists, such as Ruben Sanchez, as they work to master over 30 skateboarding tricks and endless manual, grind and trick combos. Players can first customize their custom avatar with clothes, decks, grip, wheels and trucks selected from the in-game catalogue and then compete in Story Mode or in various Challenges to earn in-game cash and street cred from the community, as well as real-world items featured in the game. Skaters can join or form crews to compete either inside their crew or in sponsored challenges. But not every challenge is skill-based, as winners are chosen at random and other times, based upon a variety of performance requirements such as points earned, speed, longest manual, donuts collected, time, etc., thus allowing all players the chance to compete and win regardless of their particular skateboarding prowess – or lack thereof.
“As skaters ourselves, our mission with Hoodrip Skateboarding was to create a top notch skateboarding game with a completely new approach to the mobile business,” said Markus Tamminen, Creative Director from ArcticPlay. “We’re excited to now launch the game and the media platform globally in cooperation with the most impressive partners you can find in the skating scene.”
The ArcticPlay team consists of skaters, ensuring that the game stays true to the distinctive style and culture of skateboarding with carefully measured in-game tricks to accurately resemble the way a skateboard behaves with an approachable, smooth arcade feel.
“As more and more of our audience shifts to mobile we’re always looking for new opportunities to expand our presence there. As one of the most authentic skateboarding games I’ve seen, Hoodrip Skateboarding is a perfect partner for TransWorld and a great way for us to reach more kids and skateboarders on a global scale,” Paul Kobriger, TransWorld SKATEboarding says. “We’re very excited about the opportunity and looking forward to being a part of its inevitable success.”
“Hoodrip Skateboarding is something lots of skateboarders were waiting for. With this sick game the guys at ArcticPlay really raised the bar for mobile skateboarding. We’re thrilled to team up with ArcticPlay as their European retail partner. By skateboarders for skateboarders – this fact leaves nothing to be desired!”, Christoph Hartleib, CEO of SkateDeluxe says.
For more information on Hoodrip: http://www.hoodripskateboarding.com
To download Hoodrip on the App Store, visit: https://itunes.apple.com/us/app/hoodrip-skateboarding/id870458791?mt=8
To download Hoodrip on Google Play, visit: https://play.google.com/store/apps/details?id=com.Arcticplay.Hoodrip
PR Assets: http://www.hoodripskateboarding.com/#press
Trailer Video: https://vimeo.com/130205898
Like Hoodrip on Facebook: https://www.facebook.com/hoodripskateboarding
Follow Hoodrip on Instagram: https://www.instagram.com/hoodripskateboarding/
About ArcticPlay Studios
ArcticPlay Studios is a fiercely independent and privately owned games company hailing out of Helsinki, Finland. Founded in 2013, the company concentrates on creating entertaining and high-quality games for mobile devices. A small yet dedicated and enthusiastic staff, lead by Creative Director Markus Tamminen, is all about delivering a rewarding and enjoyable gaming experience. ArcticPlay Studios likes to explore avenues that enable commercial partnerships that benefit the player, bringing in relevant lifestyle brands into the fabric of the game.
Since its formation in 2004, SkateDeluxe is all about skateboarding in all its facets. Emerging from a student’s flat-sharing community, SkateDeluxe has evolved into Europe’s leading skateboard core shop. Besides features like an online skateboard configurator and a blog with skateboard news, own videos and tutorials, it is the pan-European skate team and the support of everyone who’s dedicated to skateboarding that stands for authenticity in terms of skateboarding.
With over 10.000 products and 250 top brands, the SkateDeluxe Online Skateshop offers a wide range of skateboard decks and hardware, shoes and skate related streetwear as well as some selected snowboard goods.
Besides the wide product and brand selection, SkateDeluxe provides a high-quality in-house customer service to guarantee a smooth and fast order for every customer. Since 2013, this service is available in German, English, French, Italian, Dutch and Spanish to serve skateboarders all over Western Europe.
About TRANSWORLD SKATEBOARDING
TRANSWORLD SKATEBOARDING has been the largest, most respected skateboarding media outlet in the world for more than 30 years. Known widely by its mantra, skate & create, and delivering the most innovative photography, cutting-edge editorial, and top-notch videos, TRANSWORLD SKATEBOARDING offers its audience an inside look at the skateboarding culture through its magazines, videos, events, and website. TRANSWORLD SKATEBOARDING is published by TEN: The Enthusiast Network, the world’s leading action and outdoor sports media company. TRANSWORLD SKATEBOARDING can be found online at skateboarding.com.