Newegg Inks Partnership With Wizard World
Year-long Sponsorship Positions Newegg Squarely at the Intersection of Technology and Pop Culture
February 18, 2016 – Los Angeles, CA – Newegg – the leading tech-focused e-retailer in North America – today announced that it committed to a year-long sponsorship of Wizard World’s (OTCBB:WIZD) comic con and gaming events. The initiative encompasses a total of 17 events in major cities across the United States, the first of which kicks off this weekend in Portland, Oregon and runs from February 19-21.
Wizard World comic con and gaming events bring together thousands of fans of all ages to celebrate the best in pop-fi, pop culture, movies, graphic novels, cosplay, comics, television, sci-fi, toys, video gaming, gaming, original art, collectibles and contests.
“Newegg’s support of Wizard World’s comic con and gaming events shows how integral technology is to our attendees,” said John Macaluso, President and CEO of Wizard World. “Very few brands bridge the gap between tech and pop culture. Newegg connects authentically with the gamers who make up our audience, which makes it a great cultural fit for our events. We are pleased to welcome them to the Wizard World family.”
Newegg’s collaboration with Wizard World sets the stage for a very visible presence at upcoming Wizard World comic con and gaming events. At five of the shows, Newegg will showcase products, host celebrity appearances, and conduct raffles and other giveaways.
Newegg will be featured on Wizard World’s social platforms, in email promotions, and in video content co-hosted on Wizard World and on Newegg’s GameCrate website.
“We are always looking for new venues to connect with our customers in a personal way, and Wizard World gives us the perfect opportunity,” said Merle McIntosh, Newegg’s SVP of Sales and Marketing. “Wizard World comic con attendees are creative, tech-savvy and align perfectly with the Newegg brand.”
About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (http://www.newegg.com ) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 25 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site’s online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. The Newegg Hybrid Center is located at 18045 Rowland St., City of Industry, CA 91748.
About Wizard World (OTCBB: WIZD)
Wizard World, Inc. (www.wizardworld.com) produces comic cons and pop culture conventions across North America that celebrate the best in pop-fi, pop culture, movies, television, cosplay, comics, graphic novels, toys, video gaming, sci-fi, gaming, original art, collectibles, contests and more. A first-class lineup of topical programming takes place at each event, with celebrity Q&A’s, comics-themed sessions, costume contests, movie screenings, evening parties and more. Wizard World has also launched Wizard World Store (www.shopwizardworld.com ), CONtv, a digital media channel in partnership with leading independent content distributor Cinedigm™ (NASDAQ: CIDM), and ComicConBox™ (www.comicconbox.com), a premium subscription-based monthly box service. Fans can interact with Wizard World on Facebook, Twitter, Pinterest, Instagram and other social media services.