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Budding young directors and producers can now head to KidZania London to hone their skills at Europe’s first Pokémon stop-motion animation studio

London, UK—9 November, 2015. The Pokémon Company International, in partnership with global entertainment phenomenon KidZania, is happy to announce that the Pokémon Animation Studio at KidZania London is now open at Westfield London.

The Pokémon Animation Studio is the first of its kind in Europe. The creative activity has been designed especially for kids and will last around 20 minutes. Visitors will be asked to complete a short film using stop-motion animation techniques.

The young animators will be split up into pairs, one director and one producer, who will be assigned their own studio booth. Each booth is equipped with the latest stop-motion animation software, and children will have the remainder of the session to create the ending of the short film using the TOMY Pokémon figures and props provided. At the end of the session, their masterpieces will be displayed on a screen outside the establishment for parents to see their work—and of course, every child will be rewarded with kidZos, the KidZania currency, for completing the task!

An experience like no other, KidZania London is the UK’s first educational entertainment experience. It’s a real-life introduction to the world of work, representing experiential learning at its very best. Children begin to understand and learn for themselves the diversity and function of businesses, the nature of work, and its overall contribution to well-being and prosperity in our world today.

KidZania, which has welcomed over 42 million visitors worldwide, is a global phenomenon and one of the world’s fastest-growing educational entertainment brands, with 20 locations across five continents including places such as Mexico, Dubai, Tokyo, and Istanbul.


About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit Pokemon.co.uk.

About TOMY
TOMY (www.tomy.com ) is a leading global designer, producer, and marketer of innovative, high-quality toys sold to children and adults under the TOMY® brands as well as products for parents, infants, and toddlers under The First Years®, Lamaze, Aquadoodle, JJ Cole® Collections, and Boon® brands. TOMY also markets its products under popular and classic licensed properties such as Aquadoodle, Boon, Britains, Chuggington, Pokémon, Dinosaur Train, Lamaze, John Deere, J.J Cole, Disney’s Winnie the Pooh, TOMY Infant and Toddler, and other well-known properties. TOMY’s mission is to make the world smile. TOMY reaches its target consumers through multiple channels of distribution, supporting more than 25,000 retail outlets throughout North and South America, Europe, and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

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