REVOLT TV & VERSUS EVIL ANNOUNCE PARTNERSHIP TO PROMOTE HIP HOP OPERA “AFRO SAMURAI 2: REVENGE OF KUMA”
Multi-platform launch campaign planned for new video game.
REVOLT TV announces a multi-platform marketing partnership with video game publisher Versus Evil and Fearless Media for the launch of Afro Samurai 2: Revenge of Kuma, a 3rd person action adventure game that builds on the original Afro Samurai manga universe. The four-week partnership will include exclusive content on REVOLT’s platforms, providing gaming and music fans an inside look at the upcoming game.
The complete Afro Samurai 2 game, developed by Redacted Studios, will be released in three distinct volumes for PC, Xbox One and PlayStation®4, each with its own story arc and fresh new soundtrack. Music producer and rapper RZA of the legendary Wu-Tang Clan has returned once again as music director, working with each of the contributing indie hip hop artists to help them cultivate their own take on the ‘Afro Sound’ for each soundtrack, a sound that he developed when working on the original animated series.
“When Fearless Media approached us with the opportunity to do something special for the launch of Afro Samurai 2, it was a perfect match,” said Michael Roche, SVP of Sales and Partnerships at REVOLT. “The REVOLT audience is anxiously awaiting the continuation of the Afro Samurai story, a franchise that is punctuated by the distinct sound that RZA has created. By partnering with Versus Evil we are able to deliver authentic, highly anticipated content that further showcases the connection between music and gaming.”
Leading up to the launch of the game, REVOLT will air exclusive content with RZA and three up-and-coming hip-hop artists featured on the Afro Samurai 2 soundtrack – Visualeyes, Nay Steez and TK (Terry “Tarantikno” Benjormen). This content will live on REVOLT’s digital properties and television channel.
Afro Samurai 2: Revenge of Kuma is the action-packed sequel to the original Afro Samurai story and follows the path of Afro’s closest friend, Kuma, a cybernetically enhanced killing machine. Beginning shortly after his historic battle with Afro at Mount Shumi, Kuma must regain his strength, humanity and sanity as he sets out on a path of redemption and bloody revenge for the death of all those he loved. Volume 1 of the video game’s series will be available for digital download on PC, Xbox One and PlayStation®4 later this September.
For more information about Afro Samurai 2: Revenge of Kuma, visit
www.afrosamuraigame.com, join us on Twitter @AfroSamuraiGame and Facebook
For exclusive Afro Samurai 2: Revenge of Kuma content visit http://revolt.tv/ and check your local listings for REVOLT TV here: http://revolt.tv/request-revolt. Join the social conversation on Instagram and Twitter @REVOLTTV.
About REVOLT Media & TV
REVOLT is the #1 name in music. Focused on expertly curating the best of the best in music and engaging youth in social conversation, the multi-genre, multi-platform network offers breaking music news, videos, artist interviews, exclusive performances, and original programming. Attracting over 50 million young adults through television, digital properties, social and mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen. Launched in broadcast on October 2013, REVOLT is available on Time Warner Cable, Comcast, Verizon FiOS, AT&T U-verse, CenturyLink and Suddenlink in 49 of the top 50 U.S. markets including New York, Los Angeles, Chicago, Philadelphia, Atlanta, and Miami as well as internationally in the Bahamas and Jamaica.
About Versus Evil
Versus Evil, LLC is a global independent video game publisher based in the US. The company was founded on the principles of helping independent game developers be financially and creatively successful in the highly competitive video games market. Led by group of AAA games industry veterans, Versus Evil’s services include the full suite of publishing support such as brand marketing, community, social, PR, creative, production, QA, legal, distribution and other general business support. As a global publisher, the Versus Evil team is strategically placed around the world with presences in California, Texas, Maryland, New York, and London and works with indie studios in North America, South America, and Europe.
About Fearless Media
Fearless Media™ is a New York-based digital focused agency pioneering true integrated advertising campaigns. The Fearless team creates one-of-a-kind experiences that engage consumers through a unified approach, including all forms of media and creative. This new breed of advertising gives instant context to products, generating widespread buzz and positioning brands as marketing leaders. The Fearless team has a clear understanding of how engagement and performance come together and what it means to be first to market.