Activision Releases Behind-the-Scenes Video for ‘TRANSFORMERS: Devastation’

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Activision Publishing, Inc. has released a new behind-the-scenes video for its highly anticipated, intense action-brawler, TRANSFORMERS: Devastation, featuring exclusive insights from developer PlatinumGames.

In this latest video, PlatinumGames producer Atsushi Kurooka, director Kenji Saito and Activision producer Robert Conkey explore how TRANSFORMERS: Devastation combines the exhilarating world of the TRANSFORMERS Generations story universe with the one-of-a-kind style of PlatinumGames. Capturing the Nlook and feel of the iconic robots in disguise meant recreating little details, like their signature metallic sheen. But it also required nailing the lifelike speed and explosive force of their every move, which fit perfectly with PlatinumGames’ flair for big gameplay and visuals.

TRANSFORMERS: Devastation features five unique playable heroes – OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, WHEELJACK and GRIMLOCK – each of whom can dish out huge, free-flowing combos in gorgeous, cel-shaded 3D. The complete adventure includes a gripping story campaign pitting the AUTOBOTS against the DECEPTICONS to decide the fate of Earth, as well as five fine-tuned difficulty levels and a hardcore challenge mode with 50 bonus missions.

TRANSFORMERS: Devastation is expected to launch on Oct. 6 on the PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, Xbox 360, and Windows PC via Steam. It is rated T (Teen) by the ESRB. For more information, please visit www.TransformersGame.com and www.facebook.com/TransformersGame.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company’s website, www.activision.com, or by following @Activision.

About PlatinumGames Inc.

PlatinumGames Inc. is an independent entertainment developer based in Osaka, Japan, dedicated to making high-quality, next-generation games for a variety of hardware platforms. Under the slogan “Taking on the World as the Representative of Japan,” PlatinumGames works hard to deliver fresh surprises and new experiences to gamers all over the world. Official website: www.platinumgames.com.

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and lifestyle licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about TRANSFORMERS: Devastation, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2015 Hasbro. All Rights Reserved. ©2015 Activision Publishing, Inc.  All rights reserved. “PlayStation” and “PS3” are registered trademarks. “PS4” is a trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

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