2K Announces Paul George as Cover Star of MyNBA®2K16 Companion App
Two-time NBA All-Star to help fans connect even further with the NBA 2K experience anywhere, anytime
Sydney, Australia – September 17, 2015 – 2K has announced that NBA 2K16, this year’s iteration of the top-rated video game simulation series for the last 15 years*, will extend more opportunities for fans to experience the franchise with the MyNBA2K16 Companion app. Launching on October 1, 2015, MyNBA2K16 will feature two-time NBA All-Star Paul George as its inaugural cover star.
“I’ve been a long-time fan of the NBA 2K series and love staying close to the game when I’m on the road,” said MyNBA2K16 cover athlete Paul George. “Being selected as the face of MyNBA2K16 is the perfect opportunity to stay connected with the game, as well as represent the NBA 2K franchise.”
Keeping with the series’ commitment to authenticity, MyNBA2K16 will provide fans a chance to stay constantly connected to NBA 2K, packing new features including MyCAREER display, MyPLAYER store, more ways to earn virtual currency and all-new episodes of 2KTV into the mobile experience. MyNBA2K16 will also include the collectible card game MyTEAM Mobile, where gamers can collect their favorite NBA athlete cards and challenge competitors globally in quick games, season tournaments and in-game special events.
MyNBA2K16 includes the NBA 2K themed card game, MyTEAM Mobile, which allows players to collect their favorite NBA player cards to challenge other competitors across the world in exhibition games, season tournaments and in-game special events. Fans will be able to earn Virtual Currency for NBA 2K16 via the MyNBA2K16 Companion app, creating a seamless cross-platform NBA 2K experience for fans on the go.
“It was a natural choice to select Paul George as 2K’s first-ever cover athlete for MyNBA2K16,” said Alfie Brody, Vice President of Marketing for NBA 2K. “We’re always looking to go where our fans are, and with Paul on the cover, MyNBA2K16 will bring the ultimate mobile experience to fans worldwide.”
Developed by Cat Daddy Games in conjunction with Visual Concepts, both 2K studios, MyNBA2K16 will be available for download free of charge on the App Store for iOS devices, including the iPhone, iPad and Pod touch, as well as the Google Play Store and Amazon Appstore for Android devices on October 1, 2015.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™, and XCOM® franchises, the beloved Sid Meier’s Civilization series, the innovative Evolve™, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com.
*According to 2008 – 2015 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through August 2015.
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