‘KAWAii’ fashion events announced and detailed for 2014 J-Pop Summit

As you may have already heard, the 2014 J-Pop Summit will be held this year on July 19th and July 20th this year in San Francisco, CA and while a number of special events have already been announced for those days the company has just revealed some fashion events that will be held as well.

The event holders have announced that they will be bringing back a variety of ‘KAWAii!” themed fashion shows, contests, and live performances featuring some of the fastest rising stars in the J-Pop fashion worlding including names like Una, Ayumi Seto, Misa Kimura, and more.

For those unfamiliar with the ‘KAWAii” culture, it is apparently an evolution of “Harajuku” culture and it focuses on the ever-evolving forms of “Cute” couture and it has had a major impact on pop/rock music and fashion. The term is used often to comment on the style and fashion that has become popular with youth culture in many countries.

With this year’s KAWAii! events being supported by Consulate General of Japan in San Francisco and being presented with the help of the Moshi Moshi Nippon Project, a number of events will be held and the time, location, and full detail for each event can be found below.

KAWAii!! FASHION CONTEST
Saturday, July 19^th, 1:00pm, Pagoda Main Stage, Japantown

This year, the J-POP SUMMIT will hold a special fashion contest where contestants can show off their own Kawaii fashion style! The Festival welcome Una, Ayumi Seto, Akira and Misa Kimura as judges!  The winner will receive KAWAii!! an assortment of premiums including “Aymmy in the batty girls’ products. Additional information on this event is available at: http://www.j-pop.com/2014/harajuku-kawaii.

 

“AYMMY IN THE BATTY GIRLS” FASHION SHOW
Saturday, July 19^th, 1:00pm, Pagoda Main Stage, Japantown

Models Ayumi Seto, Misa Kimura, Una and join others from Bay Area to showcase the colorful summer collection from Seto’s brand new fashion line, “Aymmy in the batty girls.” Many of the same outfits featured in the show will be available to purchase at KAWAii!! Pop-Up Store located inside the NEW PEOPLE building (Mezzanine Level).

 

AKIRA LIVE PERFORMANCE
Saturday, July 19^th, 1:00pm, Pagoda Main Stage, Japantown

J-POP SUMMIT fans can catch Akira, a popular model and singer in a special solo live set. She notably debuted as a model for “KERA,” a popular gothic fashion magazine, and quickly became one of the top models in Japan. Akira is also a pop singer and her debut single, “Aoki Tsuki Michite,” is featured as the ending theme of the popular anime series, Black Butler ‾ Book of Circus. Her music and striking gothic-androgynous style have captured legions of fans both in Japan and internationally and her debut album is slated to release on July 30^th. For more information please visit: Akira.

 

UNA LIVE PERFORMANCE
Saturday, July 19^th, 6:30pm-8:30pm, J-POP LIVE at UNION SQUARE
Sunday, July 20^th, 12:45pm, Pagoda Main Stage, Japantown

Una is a charismatic model well-known in the Harajuku scene for her unique and edgy fashion style. She launched pop music career with her first single “Juicy Juicy” last year and went on to release digital mini album, “True of Lights/Danse Danse.” Una participated in “U-EXPRESS LIVE 2014″ in Saitama and appeared with Katy Perry, Kyary Pamyu Pamyu and released her newest “BOOM BOOM BOOM,” in April. She brings her danceable groove to J-POP SUMMIT for a special concert performance not to be missed! For more details, please visit: UNA.

 

AYUMI SETO AUTOGRAPH & PHOTO SESSION
Saturday, July 19^th, 3:00pm, NEW PEOPLE Mezzanine
Sunday, July 20^th, 2:00pm, NEW PEOPLE Mezzanine

Ayumi Seto, a fashion model and designer of her own new brand, “Aymmy in the batty girls,” will hold a special autograph/photo session on both days of J-POP SUMMIT! Each day, the first 50 customers to purchase “Aymmy in the batty girls” products during festival will receive a pass! For more information, please visit: Ayumi Seto.

 

KAWAii!! POP-UP SHOP AT NEW PEOPLE
Saturday, July 19^th & Sunday, July 20^th, 11:00am-6:00pm
NEW PEOPLE Mezzanine

Visit NEW PEOPLE’s retail store, located inside the MARUQ boutique the venue’s Mezzanine Floor, will offer exclusive lines of fashion apparel, designs and accessories imported strait from Tokyo! Don’t miss the new summer collections of “Aymmy in the batty girls,” a new fashion brand inspired by a unique mix of 60s and 70s Americana popular culture, punk and rock fashion designed by model Ayumi Seto.

 

KAWAii!! MEET-UP AREA Presented By MOSHI MOSHI NIPPON
Saturday, July 19^th & Sunday, July 20^th, 11:00am-6:00pm
KAWAii!! TENT, Post Street, Japantown

MOSHI MOSHI NIPPON will host a special tents located on Post St. in the heart of the J-POP SUMMIT Festival action where Kawaii fans can gather and meet! Get special info about the latest Kawaii trends, check out new merchandise, and meet other fans and models! More information will be updated at: www.j-pop.com/2014/harajuku-kawaii.