UBISOFT INVITES PLAYERS TO DANCE TO THE COCA-COLA ANTHEM ‘THE WORLD IS OURS’

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UBISOFT INVITES PLAYERS TO DANCE TO THE COCA-COLA ANTHEM ‘THE WORLD IS OURS’

PREVIEW VIDEO YOUTUBE LINK: https://www.youtube.com/watch?v=3RxkTbLlLPg 

London, UK — May 6, 2014 — Today, Ubisoft® announced a partnership with Coca-Cola to feature the Coca-Cola anthem, ‘The World is Ours’ by David Correy, in Just Dance 2014. The track will be downloadable for free in Europe, the Middle-East, Asia and Latin America territories starting:

  • May 6 for Xbox 360® and Xbox One®,
  • May 7 for PlayStation®3 and PlayStation®4, and
  • May 8 for the Wii™ and Wii U™.

‘The World is Ours’ features the vocals of Brazilian-American artist David Correy, the anthem was penned by world-class songwriting/producer team Rock Mafia, co-produced by Brazilian-born, legendary collaborator Mario Caldato Jr. and features the rhythmic samba, baile funk and technobrega beats of Brazilian percussion band Monobloco.  The anthem captures the spirit and sounds of Brazil and provides the perfect upbeat accompaniment to the Just Dance dancing inspired routine.

“We are delighted to bring ‘The World is Ours’ to dance fans around the world”, said Geoffroy Sardin, Senior Vice President Sales & Marketing EMEA at Ubisoft. “The creative team behind Just Dance has come up with a fun and engaging choreography that captures the excitement of dancing in Brazil. With Coca-Cola, we are celebrating happiness and Brazil through dance.”

Lucie Austin, Marketing Director North West Europe & Nordics at The Coca-Cola Company said,

“Coca-Cola is a strong supporter of grassroots physical activity in Europe, getting millions of Europeans active every year through its Movement is Happiness campaign. By featuring our anthem ‘The World is Ours’ on Just Dance, we want to bring a bit of Brazil to the world and to inspire people everywhere to enjoy a more active and happier lifestyle this summer”

Just Dance 2014 features 66 on disc and downloadable tracks so far. David Correy joins Lady Gaga, Robin Thicke, One Direction, Katy Perry, Nicki Minaj and many more in the impressive Just Dance 2014 roster.

DLC tracks already available for Just Dance 2014 include

  • Austin Mahone – What About Love
  • Becky G Ft. Pitbull – Can’t Get Enough
  • Avicii – Wake Me Up
  • Bonnie McKee – American Girl
  • Calvin Harris Ft. Ellie Goulding – I Need Your Love
  • Ivete Sangalo – Dançando
  • Jason Derulo – The Other Side
  • Katy Perry – Roar
  • LMFAO – Sexy And I Know It
  • Macklemore & Ryan Lewis Ft. Ray Dalton – Can’t Hold Us
  • Mainstreet – My Main Girl
  • One Direction – One Way Or Another
  • PSY – Gangnam Style
  • Swedish House Mafia – Don’t You Worry Child
  • Timber – Pitbull ft. Ke$ha
  • Rock N Roll – Avril Lavigne
  • Die Young – Ke$ha
  • Just Dance (alternate choreography) – Lady Gaga ft. Colby O’Donis

About Ubisoft

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2012-13 fiscal year Ubisoft generated sales of €1,256 million. To learn more, please visit www.ubisoftgroup.com.

About The Coca-Cola Company

The Coca-Cola Company(NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

© 2013 Ubisoft Entertainment. All Rights Reserved. Just Dance, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Xbox One is a trademark of the Microsoft group of companies and is used under license from Microsoft. KINECT, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Nintendo trademarks and copyrights are properties of Nintendo. Wii U is a trademark of Nintendo

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