ACTIVISION PUBLISHING, INC. UNLEASHES THE AMAZING SPIDER-MAN 2™ VIDEO GAME

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ACTIVISION PUBLISHING, INC. UNLEASHES THE AMAZING SPIDER-MAN 2™ VIDEO GAME 

Sydney, NSW – May 7, 2014 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is set to release The Amazing Spider-Man 2™, an all-new single-player, third-person action-adventure video game based on Marvel’s beloved Spider-Man character and inspired by the recent film release of the same name from Sony Pictures Entertainment. This original title, available now from development studio Beenox, brings the energy and excitement of the long-running Super Hero franchise to fans looking for a unique adventure that expands beyond the movie’s narrative.

“We’ve worked closely with Marvel to create a new story for The Amazing Spider-Man 2 video game that stands on its own from the events of the movie,” said Activision Publishing’s Vice President and General Manager, Kurt Niederloh. “We’re placing a strong spotlight on Peter Parker, the man behind the mask, and his infamous nemeses, including Electro, Kingpin and the Green Goblin, among others. The video game not only is based on the upcoming blockbuster movie but in addition, also offers its own unique, complete narrative.”

In crafting the sequel to their 2012 title, The Amazing Spider-Man, Beenox focused on reinvigorating and refining the action-adventure foundation established by the original, beginning with the urban playground of New York City. The Amazing Spider-Man 2 emphasises open-world freedom in its redesign of Manhattan, remade with new visuals, architecture, challenges and surprises to discover. “We want players to have more things to do and more fun when they do them,” noted Thomas Wilson, Co-Studio Head at Beenox “Every advancement we’ve made with The Amazing Spider-Man 2 informs that theme. From the Hero or Menace dynamic and new visual designs to the changes to combat and focus on Peter Parker – everything’s there to make that world feel more diverse, more engaging and more enjoyable.”

The Amazing Spider-Man 2 is available in Australia and New Zealand on the PlayStation4 computer entertainment system and via download on Xbox One, the all-in-one games and entertainment system from Microsoft, on the PlayStation3 computer entertainment system, Xbox 360 games and entertainment system from Microsoft, and Nintendo’s Wii U system, for an RRP of $69.95, and is M (Violence) by the Australian Classification Board. The game is also available on Nintendo’s 3DS™ hand-held system (developed by High Voltage) for an RRP of $39.95, with a PG (Mild Violence) rating by the Classification Board of Australia.  The game will also be available in retail stores on Xbox One from mid-May, for an RRP of $69.95 with a M (Violence) rating by the Australian Classification Board. For more information, visit www.TheAmazingSpiderManGame.com and follow us on Facebook at www.facebook.com/TheAmazingSpiderManGame.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information, visit www.marvel.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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