2K Announces 2014 NBA MVP Kevin Durant as NBA® 2K15 Cover Athlete
NBA 2K’s collaboration with the NBA’s best players continues in the next iteration of the legendary franchise
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Sydney, Australia – May 8, 2014 – 2K today announced that Oklahoma City Thunder superstar, four-time NBA scoring champion, and recently crowned 2014 NBA Most Valuable Player, Kevin Durant, will make his solo debut as video game cover athlete on NBA® 2K15, the next installment of the top-selling and top-rated NBA video game simulation franchise*. With the selection, Durant completes a banner year in which he garnered the NBA’s top award for the first time in his career and fulfilled his lifelong dream of being the feature athlete on an NBA 2K cover, all while cementing his legacy as one of the greatest players of this generation.
“I’m honored to be selected for the cover of NBA 2K,” said Durant, who is currently leading the Oklahoma City Thunder against Los Angeles Clippers during this year’s NBA Playoffs. “I’ve been an avid fan and player of NBA 2K since I was a kid, and being selected as the sole cover athlete of NBA 2K15 is an amazing accomplishment at this point of my life. I feel like my time has come.”
“We’re continually challenging ourselves to align the NBA 2K franchise with the best of this generation, and Kevin Durant brings one of the NBA’s greatest into our stable of kings,” said Alfie Brody, Vice President of Marketing for 2K. “Our goal is to consistently bring an unmatched experience for the millions of fans that play the NBA 2K series, while paralleling the NBA’s evolution and growth year-over-year.”
In addition to his accomplishments as four-time NBA scoring champion, and winning the 2014 NBA MVP award, Durant’s impressive basketball resume includes four All-NBA team selections, five NBA All-Star selections, and the 2007-2008 NBA Rookie of the Year award, solidifying him as the perfect choice to bring NBA 2K basketball to fans across the globe
Developed by Visual Concepts, a 2K studio, NBA 2K15is not yet rated in Australia or New Zealand. NBA 2K15 is scheduled for release on PS4™, PS3™, Xbox One, Xbox 360, and PC on 7th October, 2014 in North America and 9th October, 2014 in Australia and New Zealand.
*According to 2008 – 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through March 2014.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The Company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Our products are designed for console systems, handheld gaming systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, 2K Australia, Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise**. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.
**According to 2008 – 2014 Metacritic.com and The NPD Group estimates of U.S. retail video game sales through March 2014.
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