ROADHOUSE INTERACTIVE LAUNCHES PUBLISHING SERVICES DIVISION AND
ANNOUNCES ACQUISITION OF CHUNKY PIG
VANCOUVER, BC – March 18, 2014 – Roadhouse Interactive Limited has announced the launch of its publishing services division. This new division will partner and collaborate with leading developers from around the world to help them plan and implement every facet of live game operations. This new division will be led by the team from the newly acquired Chunky Pig, an industry-leading digital marketing company. The marketing and distribution experience of the Chunky Pig team will perfectly complement the game design and service expertise of Roadhouse Interactive.
“Chunky Pig has brought its marketing expertise to multiple console, mobile and free-to-play games. Bringing together our combined experience in developing and publishing was the natural next step in growing our business. With this newly launched business unit, Roadhouse Interactive can now offer a complete suite from publishing services to game development,” said James Hursthouse, CEO of Roadhouse Interactive.
“Roadhouse Interactive is building a track record of great game franchises, including the chart-topping FRS Ski Cross and upcoming Warhammer® 40,000™: Carnage. The company has made a significant investment in building backend platform technology and expertise to meet the demands of publishing its own titles. With the launch of our publishing services division, we are sharing this expertise and resources to other game companies,” said Nick Malaperiman, the newly-minted Head of Publishing at Roadhouse Interactive.
The publishing services group offers developers proven live game management services while enabling them to retain control or ownership of their IP. This developer-friendly approach to publishing has already attracted clients such as D3 Publisher (US), Boomlagoon (Finland) and Bloobuzz (Canada). Roadhouse Interactive provides a suite of marketing tools for user acquisition, KPI management, monetization, A/B testing as well as social media and community management. Roadhouse Interactive also provides business intelligence analysis as well as access to selected ad networks and other SDKs within its analytics platform to further reduce overhead costs for development studios.
Game developers interested in partnering with Roadhouse Interactive can contact the team at www.roadhouseinteractive.com.
About Roadhouse Interactive Limited
Roadhouse Interactive Limited is a Vancouver-based developer and operator of tablet, smartphone and browser games. Roadhouse Interactive’s management team is responsible for some of the most well known game franchises of the past twenty-five years and continues to grow industry-leading production, development and live game operations expertise at Roadhouse Interactive. Projects include Warhammer 40,000: Carnage, FRS Ski Cross™, Trophy Bingo and Family Guy Online. For more information about Roadhouse Interactive, visit www.roadhouseinteractive.com.
About Chunky Pig Digital
Chunky Pig Digital was founded in 2011 in Vancouver as a Mobile Marketing Consultancy with a heavy focus on mobile games. In the course of two and a half years Chunky Pig quickly attracted top game and app developers in Canada and the UK, launching more than a dozen mobile products. The company also built several apps for clients for the iOS and Google Play stores. Founder Nick Malaperiman had previously built a games business in China, lead Nokia’s games marketing team and launched $500M worth of products for EA Sports. For more information about Chunky Pig, visit www.chunkypig.com.