Computer Eyewear Pioneer GUNNAR Optiks Reveals the Brilliant Shades of the New INTERCEPT Color Collection
Carlsbad, CA – January 6, 2014 – GUNNAR Optiks, pioneer of precision-engineered computer and gaming eyewear, is ringing in the New Year by unveiling the INTERCEPT Color Collection. This new assortment of richly energetic hues brings a personalized, multi-chromatic touch to the retro-infused, high-tech optical perfection of GUNNAR’s successful INTERCEPT product line.
“GUNNAR makes glasses for anyone who demands the absolute most from their digital experience,” remarked GUNNAR Optiks’ CEO, Joe Croft. “But a high performance product designed for such a wide range of digital consumers can’t be confined to a limited color palette. With the introduction of the INTERCEPT Color Collection, we’ve given everyone, from hardcore gamers to creative designers to technophiles of all types, a chance to show off their individuality and style – while protecting and enhancing their vision.”
The new Color Collection adds five vibrant hues to the INTERCEPT suite – Cobalt, Fire, Kryptonite, Ghost and Ink – which join the classic, original Onyx model. As always, these new, colorful styles deliver the same high-quality lens technology and frame construction while providing the competitive edge that GUNNAR users have come to expect. The INTERCEPT’s top-grade polymer frames are fine-tuned to maximize stability and durability, while even weight distribution and a premium soft-touch, non-slip external coating ensure they’re equally as comfortable as they are durable. In addition, their unique, proprietary lens design filters out harsh artificial light and reflective glare for a focused, panoramic view that brings vivid detail to high-resolution digital displays and protects the wearer’s vision from drying out.
The latest colors from the INTERCEPT collection will be available for purchase immediately through GUNNARS.com and BestBuy.com. For more information, visit GUNNARS.com/intercept-colors.
About GUNNAR Optiks
Founded in 2005 and headquartered in Carlsbad, California, GUNNAR Optiks, LLC designs and engineers computer and gaming eyewear to protect and enhance vision using revolutionary lens technology. GUNNAR introduced the Advanced Computer Eyewear category in 2008 and pioneered ergonomically correct eyewear to reduce eyestrain and fatigue associated with long-term viewing of digital screens. GUNNAR also offers non-polarized outdoor eyewear engineered for digital viewing in bright light and outdoor applications.
Since its inception, GUNNAR has been recognized as one of the fastest growing privately held companies in San Diego. Investors include Carl Zeiss Vision, 50 Cent, Peter Thiel and Monster, Inc. Retail customers include Amazon, Best Buy, Fry’s, GameStop, and Staples. Corporate customers include Facebook, Google, Microsoft, and Zappos.