VIDEO GAMES TOP GIFT ITEMS THIS HOLIDAY SEASON

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VIDEO GAMES TOP GIFT ITEMS THIS HOLIDAY SEASON
New Consoles Help Drive Video Game Sales

Washington, DC – December 11, 2013 – Approximately 79 million Americans intend to purchase video games during the holiday season, according to new market research and analysis released today by the Entertainment Software Association (ESA).

The report, “Holiday Purchasing Study 2013,” found that nearly 30 percent of those who said they intend to buy games and game-related items as gifts also plan to spend more on these items than last year. This demand is driven by a strong line-up of video game releases, and the launch of new next generation video game consoles, including the Xbox One, PlayStation 4, and Wii U.

“With a new generation of consoles and growth in expanding genres such as mobile and social games, video games continue to be among the most sought after holiday purchases this season,” said Michael D. Gallagher, president and CEO of ESA, the trade association representing U.S. computer and video game publishers. “This new research underscores the industry’s ability to continually innovate and anticipate consumer demand, making it an economic engine, especially during the holidays.”

Other key findings in the report:

  • Video games and related items are among the top five categories of gifts that Americans plan to buy this holiday season;
  • Physical games and next generation consoles are among the top three categories of video game items most likely to be purchased by gamers; and,
  • Consumers aged 25 to 44 are planning to spend an average of $219 on video games and game-related content.

The NPD Group conducted the survey for ESA among a U.S. representative sample of approximately 3,000 individuals over the age of 13. Survey respondents said they currently play video games on at least one system or device, such as a smartphone, video game console, portable game console, computer, or other game system.

ESA offers services to interactive entertainment software publishers, including conducting business and consumer research, providing legal and policy analysis and advocacy on First Amendment, intellectual property and technology/e-commerce issues, managing a global anti-piracy program, owning and operating E3, and representing video game industry interests in federal and state government relations. For more information, please visit www.theESA.com or follow us on Twitter: @RichatESA.

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