PROTECT YOUR BRAAAAAINS WITH SKULLCANDY, ASTRO GAMING AUDIO GEAR INSPIRED BY POPCAP GAMES’ PLANTS VS. ZOMBIES
Critically Acclaimed Studios to Develop Exclusive Headsets, Earbuds and Speaker Tags
For Plants vs. Zombies 2, Plants vs. Zombies Garden Warfare
SAN FRANCISCO – Nov. 21, 2013 – Skullcandy, Inc. (Nasdaq: SKUL), a high-growth, performance lifestyle audio brand, and its division ASTRO Gaming, creators of premium video gaming equipment for professional gamers, announced an exciting new relationship with Plants vs. Zombies™ creator PopCap Games. As part of the agreement, Skullcandy and ASTRO Gaming will develop several new products including branded headsets, earbuds and speaker tags in support of the latest releases in the popular Plants vs. Zombies franchise, including Plants vs. Zombies 2: It’s About Time and Plants vs. Zombies Garden Warfare.
“Skullcandy and ASTRO Gaming understand that gamers play an unending variety of games, in every imaginable location, across all manner of devices and at the same time expect a consistently high-quality experience from their games and their gear,” said Aron Drayer, Director of Marketing, ASTRO Gaming/Skullcandy Gaming. “ASTRO Gaming and Skullcandy have become the gamers’ choice for high-fidelity audio because we create unique products that function seamlessly across every platform with unsurpassed performance and customizable style. PopCap shares this larger vision of gaming so it’s thrilling for us to partner with them on Plants vs. Zombies, which presents a completely addictive gaming experience that can be enjoyed anywhere and on every platform.”
The first of the new Plants vs. Zombies-inspired gaming gear from ASTRO Gaming will be sets of exclusively designed speaker tags for its award-winning ASTRO A30 and A40 Audio Systems. Developed with direct input from PopCap Games, the ASTRO Gaming Plants vs. Zombies speaker tags will feature artwork from Plants vs. Zombies and Plants vs. Zombies Garden Warfare to ensure a truly authentic and iconic representation of…plants, zombies, lawn mowers and, of course, braaaaains!
ASTRO Gaming speaker tags provide customers with an opportunity to truly personalize their listening experience with magnetically interchangeable custom-made art designed specifically for the studio’s award-winning A30 and A40 headsets. ASTRO headset owners can create their own speaker tags using the ASTRO Customizer or choose from dozens of pre-existing and highly stylish tags, including several eye-catching series by Upper Playground, iam8bit, Penny Arcade and many more.
Details about additional and upcoming Plants vs. Zombies headsets and earbuds from Skullcandy and ASTRO Gaming will be announced at a later date.
The ASTRO Gaming Plants vs. Zombies speaker tags are available now directly through the company website at www.astrogaming.com – Plants vs. Zombies 2 sets for the ASTRO A30 are $19.99 each and Garden Warfare sets for the ASTRO A40 are $24.99 each. Bundles including the ASTRO A30 and A40 Audio Systems and the Plants vs. Zombies speaker tags are also available for $209.99 and $259.99, respectively.
For more information about ASTRO Gaming or the studio’s customizable speaker tags, please visit www.astrogaming.com.
About PopCap Games
PopCap is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, and Shanghai.
About Skullcandy, Inc.
Skullcandy is a global designer, marketer and distributor of performance audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy became one of the world’s most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company’s products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter @skullcandy.
About ASTRO Gaming
ASTRO Gaming creates premium video gaming equipment for pro gamers, leagues, gaming enthusiasts and their lifestyles. Spun-off from design powerhouse ASTRO Studios, known in the gaming world for designing the Microsoft Xbox 360™, Alienware PCs, and HP’s Gaming PCs, ASTRO Gaming produces a line of gamer-centric “tech-life” products, supporting this rapidly growing community. ASTRO Gaming’s product line includes the A40 Audio System, the A30 Cross-Gaming Headset, and the Transport Series of gaming gear bags.
PopCap and Plants vs. Zombies are trademarks of Electronic Arts Inc.