Demand for PlayStation 4 in Australia “Overwhelming”, One Month Before Release

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We are one month away from the launch of the PlayStation 4 ‘down under’, and Sony Computer Entertainment Australia (SCE Aust.) has been overwhelmed by the enthusiasm of anticipative fans across the country.

According to recent research undertaken by Roy Morgan Research (July-August, 2013), approximately 600,000 gamers are already intending to purchase PlayStation 4. This statistic equates to almost double the number intending to purchase the Xbox One. SCE Aust.’s very own research revealed the top three features people are most excited about to be the PlayStation 4’s powerful processor, its line-up of announced games so far and the new design DualShock 4 controller.


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Managing Director at SCE Aust., Michael Ephraim stated;

We’ve known for a while that we have something really special with PS4 and the number of pre-orders we’re seeing through our retail partners affirms this belief. It’s been seven years since we launched our last console in Australia and it seems the appetite for a high quality gaming experience continues to grow.

Sony Computer Entertainment believes that it is important to offer as many gamers around the world the opportunity to get their hands on PS4 this year. The features of the PS4 have really captured the imagination of Australian gamers, making demand far higher than we anticipated. It’s clear that PS4’s powerful features, personalisation and unrelenting focus on what gamers love most is building up to one of the most exciting launches in our industry’s history.

Sony is boasting “the strongest line-up ever for a new PlayStation platform”, although many of the games listed will not be seen at retail until 2014, such as Bungie’s Destiny and the recently delayed Watch_Dogs, as well as indie titles such as Transistor, The Witness, Rogue Legacy and Hotline Miami 2. But, first-day adopters will have Killzone: Shadow Fall, FIFA, Knack and Call of Duty: Ghosts to look forward to.

The PlayStation 4 launches in Australia on November 29 for a recommended retail price of AUD$549.95. Join the conversation on Twitter with #4ThePlayers.

I am a graduate of the Bachelor of Interactive Entertainment (w/ major in Games Design) course at Qantm College, Sydney.

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