Broader Audience to be Reached with Lego Friends for the DS/3DS

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LEGO has always appealed more to boys than girls, until now. Warner Bros. Interactive Entertainment today announced LEGO Friends for the Nintendo DS and 3DS.

Set for release this Spring in Australia, LEGO Friends will feature creative gameplay based on the fun found in the already-popular LEGO Friends collection of building sets, which launched in 2012. Tom Stone, Managing Director at the development studio TT Games, said;

We are very proud to welcome even more girls into the world of LEGO videogames with a title based on the best-selling LEGO Friends line. LEGO Friends allows players to build personal fun adventure while expressing their individual style and personality along the way.

LEGO Friends welcomes players to Heartlake City, where Summer fun awaits! The game is all about freedom and the ability to customize your character, express yourself, explore and make new friends. In fact, building friendships is key. Players can join others on special adventures, such as helping Emma take pictures for her next newspaper article or reviewing song choices for Andrea’s next performance. As they do so, their friendship levels with each character grows and eventually “true friend” status will be reached, at which point a Heartlake Celebration is in order.

This momentous occasion can be captured by using the in-game camera mechanic, allowing you to solidify the memory and add it to your own personal scrapbook. Additionally, players can care for a variety of pets. They can train and groom them in preparation for the local pet show, with each pet also having a special skill that players can use to aid them in their adventures. Plus, players can trade places with the fun-loving pets to play the game from the animal’s perspective (so you have the super-power of skin-walking?!).

It’s quite obvious that this title is intended almost solely for the fairer sex…look at that logo for heaven’s sake! If you’d like to learn more about it, visit www.LEGO.com/videogames.

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I am a graduate of the Bachelor of Interactive Entertainment (w/ major in Games Design) course at Qantm College, Sydney.

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