Anyone who is a PC gamer probably knows Ubisoft and the numerous problems the company has with the PC market, what with crippling DRM restrictions and almost predictable PC version delay. Well it seems that Ubisoft’s CEO would rather just switch to a F2P market now because he thinks practically everyone who has a PC just pirates the hell out of everything.
In a response to Eurogamer, he stated the following:
“The advantage of F2P is that we can get revenue from countries where we couldn’t previously — places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer. It’s a way to get closer to your customers, to make sure you have a revenue. On PC it’s only around 5-7% of the players who pay for F2P, but normally on PC it’s only about 5-7% who pay anyway, the rest is pirated.
It’s around a 93-95% piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content.”
Well there you have it, Yves Guillemot’s completely infallible (made-up with zero evidence) statistics saying nearly everyone on the PC pirates their PC games despite the outrageous DRM Ubisoft levies on their games. Good stuff.