In a report written by market research firm Niko Partners, the Chinese gaming market may be geared towards the mobile space rather than the PC space. The report suggests that the number of mobile players will soon exceed the number of PC players. The number of players on mobiles, according to the China’s Mobile Games Market 2012 report, will reach an estimated 192 million this year. The number of PC players will be around an estimated 180 million this year.
In terms of revenue, Niko Partners believes that the revenue stream for mobile gaming will increase six-fold from 2011. In 2011, revenue reached $600 million. In five years time, Niko Partners predict that mobile revenue will reach $3.6 billion. Niko Partners managing partner Lisa Cosmas Hanson explains the explosive mobile market in China:
“Mobile games and web-browser games are the two buzzword segments in China’s games market this year, and Chinese game companies are racing to deliver their games on multiple platforms to satisfy gamer demand in every way possible.”
Source: Gamesindustry International