Many of you may remember back when Dead Space 2 was released, Electronic Arts was advertising the game as a title your mom would absolutely hate and that is why you should play it. Now it seems that they may have scared just a few too many people because in an interview with marketing boss Laura Miele, MCV discovered the true reason for the addition of co-op… to make people feel comfortable with playing a scary game by giving them some support.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game. The horror of Dead Space is still all there. It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.
“Personally, I would rather go to a scary movie with my husband rather than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”
Considering the whole reason for creating a “horror” game is to actually scare people, trying to make people less scared and more willing to have a date night while playing the game with their loved one seems like the exact opposite of what you are supposed to be doing.
