Sony Kickstarts Vita Ad Campaign

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The World Is In Play, the slogan for the European and PAL advertising campaign for Sony’s latest handheld, the Playstation Vita. The new handheld will launch on the 22nd of February in the UK, Europe, Africa and the Middle East and the 23rd of February for Australia and New Zealand. To start of the ad campaign that will engulf the territories mentioned, Sony Europe has released their first ad which will appear on television screens in the next coming days.

The ad features various people transported into several games, including Uncharted, FIFA and Call of Duty, albeit in real life. They allude to several features such as Near, which features gift sharing, as well as the fact that it is a portable, which means it can be played everywhere. The ad ends with the Playstation Vita at the forefront of a blue backdrop and the slogan ‘The World Is In Play.’ The Vita are in a few shots, but the most prominent showing is at the end. SCEA (North America) will show off their ad tomorrow.

The ad can been seen below. So, what do you think? It is a good ad or does it confuse you? Why not comment below.

[UPDATE]: The first TV ad for the American campaign is now available for viewing with the slogan ‘Never Stop Playing.’ You can see it on the Official US Playstation Blog.

Josh is the name, writing is my game... well my degree will say that. But, when uni gets me down (and it does), there is no better way that to grab a chair, sit back and slicing up some Darkspawn I started my gaming interest back in the good old 16 bit era with the Sega Mega Drive and Sonic The Hedgehog 2. I was roughly five years old. To this day I still try to fire up the dusty companion and speed through the wacky and bright levels, jumping on some Badniks, collecting those damn Chaos Emeralds. Then I moved onto Sony's disk based console the Playstation (thanks to my uncle). Since then I have picked up each of Sony's consoles from the 5th to current generation that has been released in Australia (with more to come). In terms of writing about games, I am quite new to the field. I started out late last year with my own blog before deciding to move to greener pastures. I have written a few reviews for the Playstation 3 and Playstation Portable. Features as well. I hope I can flex my muscles while writing with Capsule Computers. If I'm not gaming, however, I'm writing narratives. I am currently trying to kickstart a high fantasy novel (which, hopefully, turns into a complex RPG) that I want done in five years or so. My passion of writing has been there for a long time and has flourished as I grew. I'm into the fantasy genre, both games and novels, and thoroughly enjoy a deep and complex RPG, whether it comes from the East or West. Oh and anime is awesome!

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