Playstation 3 Top Dog In Australia For 2011

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Sony Australia have revealed that the Playstation 3 is the top console of 2011, beating both Microsoft’s Xbox 360 and Nintendo’s Wii, driven by a 24.85% year-on-year uplift in unit sales.  This brings the total sales of the Playstation 3 to 1.5 million. Strong first and third party games are surely the reason for the strong sales of the Playstation 3 last year. In terms of software, the number one software title of 2011, Activision’s Call of Duty: Modern Warfare 3, also sold the greatest number of units on the PS3 format, which is quite a surprise. It also delivered the greatest unit and value share to the Australian games industry, at 25% and 31% respectively. This involves the aggregates of platform hardware, software and peripheral device sales.

Michael Ephraim, Managing Director of Sony Computer Entertainment Australia, had this to say about the strong position of the Playstation 3:

“Despite a very eventful year, these results signal the PlayStation platform’s leadership position in the interactive games category in Australia. The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor. In 2012, we plan to further drive this position through our commitment to what PlayStation does best – delivering our customers quality, immersive entertainment experiences that set the benchmark for others to follow. This vision is both in the home, and very soon, on the go with PlayStation Vita which launches on February 23.”

The Australian sales can be seen as a positive for Sony Australia. Is this a great sign for the Playstation Vita, which launches on February 23? Michael Ephraim seems to think so as he talks about the upcoming handheld:

“We are leaders in interactive home entertainment. Now, there is a portable step-change coming. This year, PS Vita will provide the gold standard for customers who are seeking connected, uncompromised, immersive portable games experiences. When you look at the kind of gameplay possible with titles such as Uncharted, mobile devices just can’t deliver the breadth and depth of games experience that PS Vita can. Plus there’s Wi-Fi and 3G connectivity and integration of popular social apps such as Facebook, Twitter and Skype, which customers expect from a portable device.”

Sony Australia has also revealed that revenues through the Playstation Network have been on the up year after year. The Playstation Network (which will go through some changes), provides games, TV, movie and music content, despite premium pricing for new release Playstation 3 titles. Another strong year for the Playstation 3 and with the release of the Playstation Vita and more first party titles, the Playstation brand will only get stronger in 2012.

Josh is the name, writing is my game... well my degree will say that. But, when uni gets me down (and it does), there is no better way that to grab a chair, sit back and slicing up some Darkspawn I started my gaming interest back in the good old 16 bit era with the Sega Mega Drive and Sonic The Hedgehog 2. I was roughly five years old. To this day I still try to fire up the dusty companion and speed through the wacky and bright levels, jumping on some Badniks, collecting those damn Chaos Emeralds. Then I moved onto Sony's disk based console the Playstation (thanks to my uncle). Since then I have picked up each of Sony's consoles from the 5th to current generation that has been released in Australia (with more to come). In terms of writing about games, I am quite new to the field. I started out late last year with my own blog before deciding to move to greener pastures. I have written a few reviews for the Playstation 3 and Playstation Portable. Features as well. I hope I can flex my muscles while writing with Capsule Computers. If I'm not gaming, however, I'm writing narratives. I am currently trying to kickstart a high fantasy novel (which, hopefully, turns into a complex RPG) that I want done in five years or so. My passion of writing has been there for a long time and has flourished as I grew. I'm into the fantasy genre, both games and novels, and thoroughly enjoy a deep and complex RPG, whether it comes from the East or West. Oh and anime is awesome!

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