THQ drops out of children’s market, focuses on core titles

THQ Nordic News

It seems that the children’s video game market isn’t as profitable as it once was because THQ has revealed that they plan to drop all licensed kid games entirely and will instead focus their efforts on their core selection of video games such as Saints Row: The Third which has sold 3.8 million copies so far.

This news comes from an investors meeting held by THQ where CEO Brian Farrell had this to say “THQ will be a more streamlined organization focused only on our strongest franchises. The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title.” He also went on to say that the DLC for Saints Row is their most profitable ever.

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