Sony Computer Entertainment Europe boss Jim Ryan has revealed that the Playstation 3 might be targeted at a younger, family friendly audience in the future. He also revealed that the £199 is still considered too high in an interview with Official Playstation Magazine. He considers that, with the still considered high price point in place, may Playstation 3 units will not be sold.
Here is what Ryan had to say:
“If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”
The change of demographic will not effect the core market, Ryan has revealed. Sony Computer Entertainment has been applauded for their support of the hardcore market. Here is his opinion on the shift of demographic:
“I think you’ll see us taking the console more towards a slightly younger demographic. More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven’t yet got to on PS3.”