Ryan: PS3 To Target Younger Audience

Sony Playstation 3 News

Sony Computer Entertainment Europe boss Jim Ryan has revealed that the Playstation 3 might be targeted at a younger, family friendly audience in the future. He also revealed that the £199 is still considered too high in an interview with Official Playstation Magazine. He considers that, with the still considered high price point in place, may Playstation 3 units will not be sold.

Here is what Ryan had to say:

“If you look back at the history on PS1, PS2 the vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK a couple of month back so you can see there’s still a lot of PS3’s potentially to be sold.”

The change of demographic will not effect the core market, Ryan has revealed. Sony Computer Entertainment has been applauded for their support of the hardcore market. Here is his opinion on the shift of demographic:

“I think you’ll see us taking the console more towards a slightly younger demographic. More family market. The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS2 but haven’t yet got to on PS3.”

Josh is the name, writing is my game... well my degree will say that. But, when uni gets me down (and it does), there is no better way that to grab a chair, sit back and slicing up some Darkspawn I started my gaming interest back in the good old 16 bit era with the Sega Mega Drive and Sonic The Hedgehog 2. I was roughly five years old. To this day I still try to fire up the dusty companion and speed through the wacky and bright levels, jumping on some Badniks, collecting those damn Chaos Emeralds. Then I moved onto Sony's disk based console the Playstation (thanks to my uncle). Since then I have picked up each of Sony's consoles from the 5th to current generation that has been released in Australia (with more to come). In terms of writing about games, I am quite new to the field. I started out late last year with my own blog before deciding to move to greener pastures. I have written a few reviews for the Playstation 3 and Playstation Portable. Features as well. I hope I can flex my muscles while writing with Capsule Computers. If I'm not gaming, however, I'm writing narratives. I am currently trying to kickstart a high fantasy novel (which, hopefully, turns into a complex RPG) that I want done in five years or so. My passion of writing has been there for a long time and has flourished as I grew. I'm into the fantasy genre, both games and novels, and thoroughly enjoy a deep and complex RPG, whether it comes from the East or West. Oh and anime is awesome!

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