EA COO Moore: ‘Embrace Digital Or Die’

News EA

As the debate rages on whether digital is the future, what one knows is which side Electronic Arts COO Peter Moore is on. He has issued a warning to fellow publishers: adapt to the digital era or they will wither into the empty abyss that is closure… or something along those lines.

What he means is that those publishers who decide to stick with the traditional model (I’m guessing he means the $60 box model) will disappear from the face of the gaming world. He was speaking with Industry Games on the need for publishers to move forward,

“Transitions are hard because revenue slows down and costs speed up. You’re getting ready to develop for new platforms, whether they be hardware platforms or software, and it’s getting to be even more complex now. The companies that have prepared themselves and have diversified their offerings to chase the consumer wherever they want to play games are the companies that will succeed and thrive and flourish. Companies that continue to rely on the old model as the model changes before our eyes, unless they change their ways and invest in the future those companies eventually will die off. No two ways about it.”

Also in his interview, Peter Moore talks about how important the retail sector and the boxed versions of the game, still praising their contribution in the industry.

“The packaged goods business, while still flourishing and strong, eventually – as we’ve seen in music and movies – will go to the cloud. It will go digital and we’ll be delivering games from the cloud and delivering games directly to hard drives and we’re still going to sell a lot of discs for the foreseeable future. But eventually, physical media will diminish as the core part of how gamers get their content. And we’re ready for that, but we’re also still ready to be the number one packaged goods publisher in the world, which we are. If you want to be a publisher that’s still going to be viable for the consumer 3-4 years from now, you better be ready to deliver your content anytime, anywhere and to everyone.”

Josh is the name, writing is my game... well my degree will say that. But, when uni gets me down (and it does), there is no better way that to grab a chair, sit back and slicing up some Darkspawn I started my gaming interest back in the good old 16 bit era with the Sega Mega Drive and Sonic The Hedgehog 2. I was roughly five years old. To this day I still try to fire up the dusty companion and speed through the wacky and bright levels, jumping on some Badniks, collecting those damn Chaos Emeralds. Then I moved onto Sony's disk based console the Playstation (thanks to my uncle). Since then I have picked up each of Sony's consoles from the 5th to current generation that has been released in Australia (with more to come). In terms of writing about games, I am quite new to the field. I started out late last year with my own blog before deciding to move to greener pastures. I have written a few reviews for the Playstation 3 and Playstation Portable. Features as well. I hope I can flex my muscles while writing with Capsule Computers. If I'm not gaming, however, I'm writing narratives. I am currently trying to kickstart a high fantasy novel (which, hopefully, turns into a complex RPG) that I want done in five years or so. My passion of writing has been there for a long time and has flourished as I grew. I'm into the fantasy genre, both games and novels, and thoroughly enjoy a deep and complex RPG, whether it comes from the East or West. Oh and anime is awesome!

Lost Password