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Nintendo 3DS Sales up 260% in America due to price drop…

It has been nearly one month since Nintendo cut the price of the 3DS by $80.00 in North America, and judging by the numbers released today, this marketing strategy looks to have worked. According to the NPD Group, the 3DS was the Number 2 best selling platform in August with roughly 185,000 units being sold since the price cut that occurred on the 12th. This is a 260 percent jump from July and a fantastic number to see for the once stalling handheld.

In true Nintendo form, a list of other feats for August were released to display that their other products are not too bad off, either.

  • Nintendo sold more than 590,000 total hardware units in August, including more than 190,000 Wii systems and more than 165,000 units of the Nintendo DS family.
  • For the third month in a row, the majority of the best-selling software SKUs play on Nintendo platforms. August featured five of the top 10 and 15 of the top 20.
  • So far in 2011, more than 50 million units of software have been sold for Nintendo platforms.
  • In total, 540 million units of software have been sold for the Wii system and Nintendo DS family of systems combined.
  • I am happy to see the 3DS turning around, and with the busy holiday season to look forward to, this upward trend looks to continue for quite some time.