BSkyB and Microsoft/Rare have signed a product placement deal for the Xbox 360 Kinect game, Kinect Sports, to appear in the pre-title sequence of sports panel show A League of Their Own on television channel Sky 1 and Sky 1 HD.
Kinect Sports was already sponsoring the show, but now the product placement deal will mean a short sequence before the programme starts, showing members of the panel and audience members playing Kinect Sports. The Kinect Sports product placement will feature from this Friday 1st April, becoming the first product placement deal to air on Sky.
Jason Hughes, Head of Branded Content at BSkyB, commented, “We’re delighted to be able to build on our broadcast sponsor partnership with Kinect for Xbox 360 and Kinect Sports in this way, especially as it is the first product placement deal we’ve agreed to make it on air. Both Kinect Sports and A League of Their Own are all about people having fun with sport, and we look forward to working with Xbox to innovate and develop our relationship further over time.”
Does anyone else from the UK watch the show? Although there are way too many quiz shows being televised nowadays, this is probably one of the funnier ones with the casual sports theme