World of Warcraft: Cataclysm breaks PC sales records and reduces global productivity

PC News Activision

Apparently people are still doing digital crack, who would have thought? I assumed because I stopped playing everyone would follow suit, oh well…. suckers! Blizzard Entertainment, Inc. today announced that World of Warcraft: Cataclysm, the third expansion for the critically acclaimed massively multiplayer online role-playing game, sold through more than 3.3 million copies as of its first 24 hours of release. Surprise, Suprise! Blizzard is taking over a small part of the world, and its expansion has become the fast selling PC title of all time, yet again. This record beats previous expansion Wrath of the Lich Kings 2.8 million set in 2008.

It seems the best way to beat records is to release in as many locations as possible, all at the same time. The expansion released simultaneously in the USA, Canada, Mexico, Argentina, Chile, Europe, Russia, Southeast Asia, Australia, and New Zealand on December 7. Two days later it was available in Asian regions. Over 10,000 stores around the world had midnight launches for the hardcore, blizzard also hosted official launch events where around 15,000 players attended in the US, Canada, France, Germany, Russia, Sweden, the Netherlands, Spain, the UK, and the region of Taiwan.

“We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet,” Co-founder of Blizzard Entertainment said, commenting on the games much needed overhaul, to keep players from leaving the 6 year old game. “We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content.”

Prior to launch, WoW’s subscription base had grown to more than 12 million players globally, further strengthening Blizzard’s hold on the minds and hearts of the young, old and whatever else. To be honest, these sorts of sales were expected; blizzard certainly proved they know their community.

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  • If Blizzard made a real WOW land I wonder how many people would actually move there 😉

    Well done to them for reaching such high sales figures !!

    To everyone playing the game try and get outdoors once in a while natural light is good for you.

  • Jared Hilliers

    People are keen to live in a fantasy, clearly WoW is a good example of this, I’d probably visit myself.

    WoW theme park is a good idea, it would be a cash cow for sure.

    And yeh, blizzard know their shit.

    • Cellophane Girl

      I don’t know if a WoW theme park would work really well. The people who would want to visit would be to busy playing Wow. Though if they had fiber optic connections at the park it could work. Any lines for the rides would be pretty short. They’d make all their money selling snacks and energy drinks. 😉

  • jaypea360

    They certainly have the right formula.
    12 million players is amazing. That is more than half of the Aussie population, all playing WoW.

    Now they have made another tonne of cash, lets hope Diablo 3 gets more attention.

  • Jared Hilliers

    Yes, looking forward to Diablo 3 fo shizzle!

  • frankcastle66

    i can only hope diablo 3 will crush all their previous records and all other records in general this is coming from someone who still plays diablo 2 now and again and likes it more than WoW lol

  • jaypea360

    Diablo 2 will never die. It is one of the best games out there. I hope all the WoW players grab a copy and get the Diablo series back in the limelight.

    • Cellophane Girl

      I haven’t played Diablo II in FOREVER. Now I’m kind of itching to load up my copy again.

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