Modern Warfare 2 + Xbox LIVE = 5.2M multiplayer hours and 11M achievements unlocked just on day 1!
Press release by Activision
Call of Duty(R): Modern Warfare(R) 2 Sets All-Time Entertainment Industry Record Grossing an Estimated $550 Million Worldwide in First Five Days
|Biggest Entertainment Launch in History Continues to Break RecordsSANTA MONICA, Calif., Nov 18, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.Modern Warfare 2‘s launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records*:
— The largest reported five-day opening worldwide box office gross
— More than 5.2 million multiplayer hours were logged playing Call of
“In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon,” said Robert Kotick, CEO, Activision Blizzard, Inc. “The title’s success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media.”
Despite the success of Call of Duty: Modern Warfare 2, Activision Blizzard remains cautious about the U.S. and global economy as well as other variables that can affect industry fundamentals and our own performance, including consumer spending which remains a significant concern.
Modern Warfare 2 is rated “M” (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.
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